Sydney, New South Wales, Australia
Katrina is a senior marketing and communications executive with extensive experience building brands and businesses that deliver commercial results and long term value. As a Fractional CMO, she is engaged by founders, CEOs and government leaders to assess business needs, clarify strategic priorities and lead initiatives that drive growth. She partners closely with leadership teams to bring coherence across brand, marketing and communications, particularly in complex or high-change environments. Known for her ability to quickly understand organisational context, identify core issues and translate strategy into practical, high-impact action, her work balances immediacy with long term stewardship, ensuring decisions made today support sustainable performance over time. She has led brand growth and market entry initiatives across both global and local organisations, working effectively across diverse operating models and stakeholder groups. Her experience spans technology, health, legal services, telecommunications, insurance, government and financial services. Expertise includes: - Executive stewardship across brand, marketing and strategy - Revenue diversification and commercial opportunity identification - Brand positioning and market entry - Strategic communications, creative direction and editorial leadership - Financial oversight and integration of marketing with revenue outcomes - Digital growth, transformation and MarTech (SaaS, e-commerce) - Corporate affairs, media strategy and reputation management - Stakeholder governance and partnership strategy - Agency due diligence, appointment and performance management - Governance and risk Katrina brings a pragmatic, commercially grounded approach to growth strategy and stakeholder engagement. Having worked as a client, agency lead and consultant, she is adept at navigating complexity and leading cross-functional teams with clarity and confidence. She holds qualifications in economics, journalism and law, and her work has been internationally awarded.
Brand Clarity® partners with organisational leaders and business owners to simplify the complex, strengthen decision-making and create sustainable value. With more than two decades of experience across diverse industries and organisations, we combine independent thinking with globally recognised best practice and a proven track record to deliver strategic clarity for confident action. We work closely with CEOs, CMOs, founders, business owners and their teams to accelerate growth, strengthen strategic positioning, and build sustainable value. Fractional Chief Marketing Officer (FCMO) Services: - Establish integrated brand, marketing and communications foundations - Optimise marketing functions to support growth and performance - Develop, manage and optimise marketing budgets and return on investment - Define and deliver go-to-market and market expansion strategies - Build and differentiate brands to strengthen engagement with priority audiences - Optimise existing demand while identifying and developing new growth opportunities - Integrate, lead and coach internal teams and agency partners Brand Services: - Brand equity review informed by globally recognised standards - Integrated brand and marketing audits - Future-focused brand strategy and positioning - On-demand strategic advisory support - Brand, culture and strategic cohesion workshops - Market positioning and messaging hierarchy development
The Social Impact Hub collaborates with purpose-driven organisations to accelerate change. Through advisory services, ecosystem building, impact education, and capital mobilisation, they help create a world where people and the planet thrive. The Social Impact Hub's Professional Impact Network (PIN) is an innovative and selective member network that leverages the talent of its highly skilled members for social good. PIN members offer high-quality support and advice to social purpose organisations and come together to share expertise and help build a body of best practice for the impact sector.
The CMO Council is global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and relationship building across a wide range of global industries.
Fractionals United is a global community of C-suite executives collaborating to share insights, elevate thought leadership, and support one another in driving impact through professional fractional work.
Copywriting, editing and storytelling to build brand equity and delight humans (and our tech friends).