Brussels Metropolitan Area
Experienced Marketing Manager with a demonstrated history of working in the food production industry. Strong marketing professional skilled in Marketing Management, Shopper Marketing, Marketing, Fast-Moving Consumer Goods (FMCG), and Trade Marketing.
Defining together with the general director and sales direction the company market strategy plan & participating in the direction meetings for the Belgian company Writing the brand marketing plans and executing these Participating in the international innovation teams to define the international strategy and product pipeline Development and management of local innovation projects
Tasks & responsibilities: - Ensuring the excellence of execution of the marketing plans in order to fulfill defined targets for the different company brands: Pick Up!, Bahlsen, Zoo & Lorenz - Understanding key drivers of the business to make recommendations for the marketing activities in the Belgian market - Working closely with the corporate marketing team to communicate local needs and to translate group strategy on a local level - Writing and presenting recommendations for different audiences (retailers, field force, board, international colleagues, …)
Main tasks: - Contributing to the marketing plans for the Schwarzkopf Professional haircare brands: Osis - Bonacure - Seah - Silhouette - Creating a 360° brand activation plan for the Osis relaunch - Defining launches and promotional activities for the Benelux hairdresser market
Main tasks: - Defining the local launches and promotional activities for the French market - Developing press releases, a press event and a communication campaign - Participating at innovation teams organized by HQ