Katherine (Kat) Riddell

Growth Marketing Manager, Finance at Rippling

Chicago, Illinois, United States

About

I am a results-driven marketing strategy consultant with expertise in CRM, digital advertising, and consultative sales. With a background in an agency and consulting environment, I specialize in helping Fortune 500 clients optimize customer engagement, drive revenue growth, and implement data-driven marketing strategies. I excel in highly collaborative environments that bring together diverse perspectives. I like to challenge myself and my teammates to focus on the strategic "so what?". And to answer this question by using insights and creative problem solving to bring value to businesses, always leading with the customer. With a speciality in CRM strategy and wide range of industry experience, I thrive at the intersection of marketing, product, and sales. Let’s connect and explore how we can work together!

Experience

  • Growth Marketing Manager, Finance at Rippling
    Jun 2026 - Present · 2 mos

  • Accenture (5 yrs 8 mos)
    • Marketing Strategy Manager - Accenture Song
      Jun 2026 - Jun 2026 · 1 mo

    • Marketing Strategy Consultant - Accenture Song
      Jun 2022 - May 2026 · 4 yrs

    • Senior Analyst - Accenture Song
      Dec 2021 - May 2022 · 6 mos

  • Summer Analyst - Accenture Strategy & Consulting at Accenture
    Jun 2019 - Aug 2019 · 3 mos

  • Startup Marketing and Sales Intern at halix.io
    May 2018 - Aug 2018 · 4 mos

    -Interviewed prospective clients to identify key problem areas, then aggregated data and advised software developers with the goal of creating a profitable and scalable solution for small businesses -Created value maps to determine product’s value proposition and business model strategies -Designed marketing slicks, posters, and banners for a conference using Adobe Illustrator