Katrena Mantach

Director, Field Marketing & Events

Livermore, California, United States

About

Experience

  • Director, Field Marketing & Events at SoftwareOne USA
    Jan 2023 - Present · 3 yrs 7 mos

  • Director Of Field Marketing at Sendoso
    Jul 2021 - Jan 2023 · 1 yr 7 mos

    Sendoso is the world's first Sending Platform (SP). Our fully integrated solution solves sourcing, physical warehouse storage, inventory tracking, and ROI attribution problems so that businesses can send anything and personalize at scale. Our customers see increased conversion rates, revenue, retention, and ROI. Sending is hard. Sendoso is easy.

  • Director, WW Events & Field Marketing at Agari
    May 2019 - Jul 2021 · 2 yrs 3 mos

    Agari is the Trusted Email Identity Company™, protecting brands and people from devastating phishing and socially-engineered attacks. -Define and execute a wide range of integrated marketing campaigns and field programs that help to generate sales qualified leads. -Define, manage and execute all major external industry events, Product Advisory Meetings and webinars. -Partner with Sales to drive our NA/EMEA pipeline creation and ARR goals, with a specific focus on Account-Based Marketing. -Partner with Customer Success and Channel Marketing to run lead generating programs, from in-person events to direct mail campaigns. -Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel.

  • Director, Global Events at Rimini Street, Inc.
    Sep 2008 - May 2019 · 10 yrs 9 mos

    Independent Enterprise Software Maintenance and Support for SAP and Oracle E-Business Suite, Siebel, PeopleSoft, JD Edwards, Hyperion and RETEK software. -Oversees and defines the global event planning strategy and operational responsibilities of approximately 175-200 events, internal and external, with the goal of driving brand awareness, prospect interest and customer engagement. Events include Rimini Street’s annual sales kick off, service delivery events, annual user group conferences and CXO programs. -Develop and manage event budgets of $4M – always ensuring tight control of expenses and oversee international event budget spend. Measures ROI of all our strategic event investments and regularly reports business results to executive leadership team, including a full annual event analysis. -Planned and executed Rimini Street’s IPO bell ringing ceremony and related activities at NASDAQ, which included a VIP lunch, formal cocktail reception, press meetings, social media announcements and custom minute-by-minute schedules for CEO, entire executive team, board members and investors. -Successfully hosted an 8-city roadshow across N.A. with C level attendees, client speakers, a book signing, and formal cocktail receptions, which added $2M to pipeline and closed 2 deals within 6 months of the event. Create integrated marketing campaigns to maximize the impact of all events. -Oversee the direction, execution and reporting of all N.A. field marketing programs which include hosted and sponsored events with clients, prospects and partners. -Created scalable event operational model to quickly execute successful events globally. This includes packaged email templates, event guides, booth designs, on-site promotional materials and tailored PowerPoint presentations.