Charlotte Metro
Senior Product Designer with 9+ years of experience across fintech, healthcare, and B2B technology, focused on UX/UI design for complex systems. I started in graphic design and grew into experience design through an interest in how design shapes understanding, behavior, and trust. My primary focus is FinTech, specifically generational wealth and financial literacy. I care about designing experiences that help individuals and families build, manage, and protect wealth across life stages through clear, accessible design. I’m also interested in women’s health and the intersection of art, culture, and technology. The throughline across my work is choosing to invest in systems that shape how people understand and navigate their lives. I’m currently focused on senior product design roles in FinTech and mission-driven teams working at the intersection of culture, technology, and financial systems.
• Leveraged Figma for UI creation, optimizing layout, color palettes, typography, and interactive components. • Designed intuitive interfaces for authenticated banking spaces on web platforms. • Produced wireframes and prototypes to visualize UI structures and functionalities. • Iteratively improved designs based on user feedback and stakeholder input. • Ensured ADA compliance for accessible user interfaces. • Collaborated in Agile environments with UX teams, developers, and stakeholders, aligning design objectives with user needs.
• Spearheaded comprehensive design strategies encompassing brand identity, print materials, UX/UI elements, and digital ad campaigns, resulting in heightened brand visibility and engagement. • Crafted user-focused UX/UI designs for Microsoft campaigns, ensuring seamless user experiences and maintaining brand integrity across all customer touchpoints. • Conducted rigorous quality assurance checks to guarantee design excellence and consistency, collaborating seamlessly with cross-functional teams to achieve unified creative outcomes. • Leveraged expertise in branding, print, UX/UI, and digital advertising to drive cohesive and impactful creative executions, contributing significantly to the company's overall marketing success
• Played a pivotal role in establishing and enhancing corporate brands through meticulous design work across diverse mediums, including logos, marketing collateral, and presentations, resulting in increased brand recognition and customer loyalty. • Demonstrated exceptional organizational skills by efficiently managing multiple projects simultaneously, meeting all deadlines, and exceeding client expectations in terms of quality and timeliness. • Worked strategically with various technology clients of all sizes, primarily in the B2B sphere. Some of the clients I executed designs for include Microsoft, BWW Media Group, Petri.com, Thurrott, Quadrotech, Kwizkom, Semperis and others.
• Communicated with product managers and UX designers to translate project requirements and business objectives into user interfaces. • Conducted user interviews and evaluated user research to convert abstract ideas and requirements into planning tools such as journey maps, user personas, and storyboards. • Developed sitemaps, mockups, and prototypes utilizing Adobe XD to finalize design concepts
• Re-branded, developed, and managed internal and external marketing materials for pharmaceutical companies • Created identities and branding systems for startups and small businesses