London, England, United Kingdom
👋 Hi, I’m Katie – founder of B2B Marketing Agency - Street Agency and host of Marketing in the Madness, one of the UK’s leading marketing podcasts. I’m on a mission to shake up the B2B world with marketing that actually feels human. And at Street, we do just that by creating bold, people-powered event and content campaigns that connect people on a more human level. Because in B2B, it’s not brands that build relationships. It’s people. Ready to make your marketing more human?
We create B2B events and content that turn your business into a lead-gen and conversion machine. We call this People-Powered Marketing. Let’s be honest—B2B marketing has become... boring. Same templated playbooks. Same tired tactics. Same rubbish results. So I created Street to change that. We’re a B2B marketing agency built to ignite demand and drive pipeline by putting humans at the heart of everything we do. That means standout experiences, creative content, and lead-gen campaigns designed to spark real conversations with the people who actually buy. From exclusive in-person events with the world’s biggest tech brands, to thumb-stopping video series and podcast episodes that turn your people into your biggest brand asset—we help you get seen, get heard, and most importantly—get chosen. We’ve helped brands like Shopify, Contentful, VML, Stripe and more connect with thousands of senior decision-makers across Europe and beyond—delivering content that converts and experiences that sell. What we specialise in: 🔥 Creating human-led demand gen campaigns that drive revenue 🍸 Hosting unforgettable events that build pipeline & community 🎤 Producing content people actually want to consume (not just scroll past) 🎯 Helping ambitious businesses show up with their people, not just another whitepaper This is what we call People-Powered Marketing—because connection is your competitive edge. And it’s the thing your competitors can’t copy.
I launched Marketing in the Madness to give marketing and digital leaders a place to cut through the chaos – and hear what’s really working in our industry. Each week, I speak to senior marketers and innovators from brands like Jägermeister, Estée Lauder, Vodafone, Diageo, Fabletics, Mars, Contentful, BigCommerce and more – plus game-changing voices like George Sullivan (The Sole Supplier) and Joe Glover (The Marketing Meetup). We talk tactics, trends and truths – sharing frameworks, tech stacks, creative strategies and honest lessons that are helping the world’s top brands grow faster. If you’re in marketing or digital – and want to stay ahead of the curve – this podcast is for you.
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