Brooklyn, New York, United States
Hi 👋🏼 I'm a content marketer, brand storyteller, and editorial director leading with human-first insights. I've spent 10+ years meaningfully connecting consumers and audiences with category-defining brands, tangibly driving awareness → conversion. My experience checks off: B2B startup life, digital media, in-house agency, and consumer brands. I've created and optimized multichannel, full-funnel content strategies; executed 360 marketing campaigns; directed end-to-end brand creative; and led sales enablement and proposals (B2B/ad sales). I've owned brand channels, copy—from paid media to email to product—thought leadership, social, partnerships, influencer strat, and PR & comms. As a former digital publishing leader, I've developed and executed high-performing content campaigns for hundreds of the world’s best-known lifestyle brands, earning multi-millions in advertising revenue. Overall, I thrive at the intersection where sound strategy + creative excellence delivers measurable value, engagement, and impact. ➖ 🏆 Specialties include building out best-in-class content; transforming brand identity, messaging and storytelling; and collaboration across complex orgs, including leading teams and aligning executive leadership. 🎯 Expertise in HR + future-of-work thought leadership; vertical experience in fashion/retail, beauty, CPG, food & bev, health & wellness, luxury +more. I'm especially interested in solutions that help people live better and thrive. 🚀 Select past clients: Unilever, Procter & Gamble, AbbVie, Coca-Cola, Kraft Heinz, Diageo, LVMH, Amazon, Target, IKEA, Samsung, Netflix, L’Oréal Paris, Sephora, Glossier, Cartier, Rolex, Dior, Net-a-Porter, Gap Inc., Levi's
Since 2025, I've provided strategic, content-driven marketing services to startups, media companies, and lifestyle brands on a contract and freelance basis.
Research, write & edit discerning profiles of the world's most exclusive luxury hotels (40/month), leveraging Perplexity AI, to launch an ambitious, TBA project catering to high-end travelers & advisors.
Co-launched a new monthly, in-depth educational newsletter for the fintech startup's solopreneur audience, feat. expert interviews, business-building frameworks, and high-value downloadable assets.
Led website and promo-asset copy, paid/organic social, email comms, and video production for Eater's flagship premium tasting event feat. NYC's best restaurants—Carbone, Tatiana, Via Carota & more. → Sold out 300+ tickets → Integrated 20+ partners & sponsors across comms: Capital One, Pepsi, Cathay Pacific, Vitamix, Impossible, Espólon, Grüns, World Central Kitchen, and more. Executed the same strategies for Eater Under Wraps, Eater's tentpole holiday pop-up market and immersive experience in Soho, NYC. → Garnered 1200+ attendees → Facilitated owned & earned coverage of 15+ partners & sponsors: e.l.f. Cosmetics, Apple Pay, Verizon, Diageo, Dockers, Shout, and more.