Rockville, Maryland, United States
Hello! I’m a multidisciplinary graphic designer specializing in branding, web design, and motion design. I enjoy working both collaboratively and independently on design projects and approach my work with a foundation of thorough research and careful craftsmanship. My priority is to create work that is not only beautiful but also proves successful with the target audience.
Designed compelling brand identities, websites, and motion graphics for select freelance clients on a part-time basis, simultaneously with my work in full-time positions. Portfolio updates on these projects coming soon!
Led the visual direction of marketing for the organization’s official e-commerce merchandise store, increasing sales and traffic by redesigning the appearance of the website to be more engaging and accessible, designing effective email newsletters, and continuing to manage an extensive social media advertising campaign. Continued previous design responsibilities.
Developed a more consistent and recognizable brand for the e-commerce store by unifying the visual direction and tone across all marketing touchpoints. Helmed the visual development of an extensive social media advertising campaign. Maintained relationships with advertisement, web, and print vendors. Continued previous design responsibilities.
Designed digital and print collateral for the e-commerce store, including email newsletters, brochures, and select best-selling apparel graphics. Worked closely with marketing managers to develop innovative promotion strategies to introduce our merchandise and HRC's work to new audiences. Assisted with administrative duties as needed.
Assisting in designing websites for healthcare facilities as well as supplementary deliverables including logo concepts, social media graphics, and infographics. Curated extensive image libraries for clients’ blogs.
Designed print and digital marketing materials for internal clients including brochures, postcards, infographics, and social media graphics. Assisted in updating the appearance of the company’s internal website.