Seattle, Washington, United States
Results-driven marketing and product leader with 20+ years of experience in retail media, digital marketing and advertising, e-commerce, and consumer packaged goods. Areas of strengths include team leadership, strategy and product development, go-to-market and product launch execution.
Led a start-up team driving retail and commerce media strategies for Hearst consumer media brands, including product development and go-to-market execution. I developed the first publisher retail media network, introducing innovative, proprietary targeting features for product placement in relevant media content and Hearst Magazines retail shops.
Led the global advertiser acquisition, engagement, and retention programs for self-service advertising products at Amazon with a team of 75+ FTEs. Expanded demand generation programs to support 6 products and 100+ key product and feature launches, achieving Executive Team goals on active advertisers and engagement each year from 2019 - 2022. Partnered with cross-functional teams to influence product roadmap prioritization and go-to-market plans.
Owned merchandising, promotions, and display advertising programs that allowed for 3X growth in brand investment. Led advertising and marketing product development, launching Sponsored Products for fresh grocery in 2018. Successfully led team through rapid regional expansion, growing from 5 regions to 13 regions in one year. Managed a team of 25+ marketers across the organization, responsible for hiring, development, and growth of marketing talent.