Katie Parkes

Director of Social & Community @ Apollo.io | Ex-Shopify

Canada

About

Hi, I’m Katie. I lead creative teams that make marketing feel alive. I spent 6+ years at Shopify building a global brand people love. Then I jumped agency side to help others do the same. Now, at Apollo, I oversee brand, social, and community, helping to make world class GTM accessible for everyone. I believe storytelling is a business strategy, not a nice-to-have. And I love working with creative people that prove it every day. When I’m not at work, I’m acting in several productions for my two toddlers, taking myself out to the movies, kicking everyone's ass in a board game, or desperately hoping to roll a D20 as an alien monk in my weekly D&D campaign. My love of storytelling runs much deeper than my day job. I love to play pretend.

Experience

  • Director of Social, Community & Customer Marketing at Apollo.io
    Feb 2025 - Present · 1 yr 6 mos

  • Vice President, Content & Creative at Nexus Communications North America
    Sep 2023 - Feb 2025 · 1 yr 6 mos

  • Shopify ()
    • Head of Video, Global Content Marketing
      Nov 2021 - May 2023 · 1 yr 7 mos

    • Head of Social Media, Global Content Marketing
      Apr 2021 - Nov 2021 · 8 mos

    • Creative & Media Production Lead
      Sep 2020 - Apr 2021 · 8 mos

  • Speaker: TEDxUW at TEDxUW
    Oct 2017 - Oct 2017 · 1 mo

  • First Assistant Director at Dark Sense (Previously First and Only)
    Mar 2017 - Jun 2017 · 4 mos