New York, New York, United States
• Manage global team of event marketers aligned to Yext’s vertical and non-verticalized sales teams and solutions offerings • Guide the creation of quarterly go-to-market plans for each solutions offering group consisting of in person and digital events and experiences, webinars, third-party sponsorships, and ABM activities • Responsible for creating, activating, and measuring all North America experience marketing initiatives through pipeline channels; measured on hitting monthly goals of AE-sourced pipeline • Report weekly on sales-generated pipeline as well as pipeline generated and influenced by Event Marketing • Responsible for Global internal sales programs, Revenue Kickoff and President's Club • Led the Executive Briefing Center team that partners with thought leaders and executives to deliver strategic, outcome-driven experiences that accelerate business momentum for c-level customers
Brand Marketing Manager, Activations at GQ, GQ Style, Golf Digest, Pitchfork, WIRED, Ars Technica and Backchannel -Built sold sales pipeline, and influenced upsell and added value opportunities by developing and executing marketing campaigns for advertisers such as custom branded video and digital content, curated partnered events and digital ad displays -Managed Conde Nast presence at CES, SXSW and more -Owned all high tech and hospitality/food vertical marketing activations