United States
With over 5 years of experience in the media industry, I am a passionate and creative marketing professional who strives to deliver innovative and effective solutions for Hearst Magazines and its clients. I have a strong background in advertising and marketing communications, with a B.A. from the Fashion Institute of Technology. I enjoy working in a dynamic and collaborative environment, where I can leverage my skills in digital and event marketing, project management, and data analysis to create and execute go-to-market strategies that drive revenue and brand awareness. As an Associate Marketing Manager for The Home & Design Pod, I am responsible for producing proposals, presentations, and one-sheets for various Hearst Magazines brands, such as Good Housekeeping, Elle Decor, House Beautiful, and Veranda. I work with both internal and external teams on the creation of strategic promotional materials and creative assets, and utilize reporting and data from campaigns to create case studies and provide informed decisions on strategizing for future campaigns. I also conceptualize, strategize, develop, and oversee the activation of marketing programs, such as customized events, digital campaigns, custom content, and print in-book executions. Many of the campaigns I have worked on have resulted in high revenue and high impact outcomes for Hearst Magazines and its clients.
• Creating and executing go-to-market strategies by producing proposals, presentations, and one-sheets, many of which have resulted in high revenue driving campaigns • Working with both internal and external teams on creation of strategic promotional materials and creative assets • Utilizing reporting and data from campaigns to create case studies and provide informed decisions on strategizing for future campaigns • Conceptualize, strategize, develop, and oversee the activation of marketing programs such as customized events, digital campaigns, custom content, and print in-book executions • Managing all logistical aspects of event planning such as project management, researching plus vendor management, deploying and monitoring invitation outreach, pre and post-event program follow up, overseeing event budget, social media strategy, and maintenance of all assets • Sourcing vendors, managing communication with external organizations, submitting contracts, and working with internal finance teams to process invoices • Managing project budgets and timelines with utmost attention to detail • Working directly with clients (both B2B and B2C) to execute activated integrated marketing programs • Developing relationships with third party organizations and vendors to enhance integrated marketing offerings
• Led the post-sale digital marketing campaign process from custom development to completion of campaign • Executed custom programs ranging from, but not limited to, custom co-branded content, social media, digital newsletters, and high impact ad units • Oversaw and led internal communication with sales, editors, marketing, and various internal team members • Aggregated and collected data to create campaign reporting decks for the project management team • Point of contact for external stakeholders from development to execution of digital campaign • Developed client-facing timelines, agendas, and kick-off call materials • Used project management tool Monday.com to manage the campaign lifecycle • Gathered and verified required assets for ad product creation from external clients, and worked with the design team to build ad products using Hearst systems • Partnered with Data Analytics and Marketing Teams to produce final reporting and campaign recaps • Worked on various special projects for the project management team
• Achieving exceptional levels of customer satisfaction through accurately processing and ensuring each order exceeds company quality standards • Commended for dependability, tenacious work ethic, creating a positive team-oriented environment, and nearly 100% accuracy and efficiency in processing each order • Creating content for monthly company newsletter by writing articles, conducting interviews with employees, and making page layouts with meticulous attention to detail
• Created and executed social media campaigns on Facebook, Instagram, Twitter, and Pinterest with audience outreach of over 7,000 and 700 likes and comments on a Facebook post • Oversaw company’s email by responding to client’s questions, concerns, and inquiries in a timely fashion • Posted content and engaged with clients on all social media platforms by answering comments and questions • Produced marketing materials such as new product information and brand stories for trade shows • Organized and sent product samples to clients • Created and executed invoices for new orders using QuickBooks • Tracked, organized, and managed inventory levels and shipment orders • Maintained multichannel e-commerce websites Amazon, Ebay, Etsy by updating products for sale and maintaining correct inven- tory levels with the warehouse