San Diego, California, United States
Creative storyteller and relationship-builder at heart, I love turning great ideas into moments people can’t stop talking about. Whether it’s securing headlines in top-tier outlets, scaling a brand’s organic social presence, or leading high-performing teams, I thrive on blending strategy, creativity, and hustle. In early 2019, I was brought on to open the PR department at Mindgruve from scratch. Today, I proudly lead our Global PR and Organic Social teams across the U.S., Mexico, and Brazil—overseeing public relations, organic social, and influencer programs for clients like First Horizon Bank, Farmers & Merchants Bank, MDVIP, MasterBrand Cabinets, Carbona, Bay City Brewing Co., PCA Skin, Sunny Brinquedos, Biologic, Mann-Filter and more. During my tenure, Mindgruve has been recognized as an Adweek Fastest Growing Agency four years in a row and an Inc. 5000 company for six consecutive years. Before Mindgruve, I cut my teeth at i.d.e.a., one of San Diego’s top creative branding agencies, managing PR, social media, and influencer marketing for brands including Major League Baseball, Affirm, Rubio’s Coastal Grill, Pacsafe, Splat Hair Color, and The San Diego Museum of Art. Known for bringing the “wow” factor on a “what’s the budget?” reality, I’m fueled by equal parts camaraderie and determination (and probably a little caffeine). My proudest career wins aren’t just the awards or headlines, but the relationships built and the challenges overcome.
- Launched the PR department in 2019 and have since scaled it to 6 employees. - Direct Mindgruve's internal communications and marketing efforts including PR, social media, blog and e-newsletters. - Lead corporate communications for First Horizon Bank (going on the fourth year), including an executive thought leadership program for 10+ C-suite executives.
- Managed account strategy and execution, assisted with new business and internal marketing efforts and supervised junior-level employees - Managed award-winning influencer campaigns for The San Diego Museum of Art and SPLAT Hair Color. These campaigns were recognized in the PRSA Anvil Awards - Clients included Major League Baseball, The San Diego Museum of Art, Splat Hair Color, Islands Restaurants, Rubio’s Coastal Grill, Seaport Village, Westin and Sheraton Carlsbad
- Managed a variety of accounts in the food and beverage space including Bare Snacks, Amazing Grass, Coromega, Crazy Cuizine, Earnest Eats - Secured coverage on the TODAY show, Best Products, USA Today, US Weekly - Planned and executed social media campaigns including organic strategy, community management, social media advertising and influencer marketing
-Coordinated online, print and broadcast coverage for the MLB All-Star Game. i.d.e.a. won gold at HSMAI Adrian Awards for work with Major League Baseball. - Pitched and secured online, print and broadcast features in outlets including; San Diego Union-Tribune, NBC 7 San Diego, KUSI and Michigan Ave. Magazine - Coordinated press preview media events & staffed Culture & Cocktails for the San Diego Museum of Art - Managed client monthly reporting - Clients include: Major League Baseball All-Star Game, Islands Restaurants, Visit Newport Beach, UFC Gym and The San Diego Museum of Art
- Pitched to local and national media outlets - Wrote press releases, pitches and calendar postings - Built media lists - Assisted with monthly activity reports - Monitored social media communities and trends - Clipped client placements
- Facilitated client communication - Assisted in securing coverage in outlets including; HGTV Magazine, People Stylewatch and Men’s Journal - Wrote pitches and press releases - Monitored social media communities for trends