Dubai, United Arab Emirates
Chief Marketing Officer with 20 years of experience across all areas of Marketing ranging from Media, Content, Digital, Brand Strategy, Pricing and Research. Graduated from the INSEEC Business School of Paris in 2006 with an MBA degree in International Business and Management. From there, I found my footing in global leading companies in Europe and the UAE across multiple sectors (insurance, tech, advertising and automotive) with a proven track record to deliver on time and on quality under high level of pressure.
Leading the full marketing, PR, events, and motorsports agenda for Toyota and Lexus in the UAE, the nation’s most powerful automotive brands. Focused on driving commercial impact, brand strength, and marketing excellence at scale: - Own the end-to-end marketing strategy: brand, performance, PR, CRM, digital, and motorsport. - Marketing governance to drive accountability, speed, and alignment with sales and product. - Revitalizing the Toyota Motorsport platform into a scalable, sponsor-ready content engine. - Steering all creative, media, and PR agency relationships with a performance-first mindset. - Shifting from tactical execution to brand-building and demand-generation across both brands. - Embedding a data-driven marketing culture tied to revenue, lead quality, and brand equity.
Chief Marketing Officer and Customer Engagement - Overlooking Marketing Communications, Digital Media, eCommerce, PR, Digital Product development, Data & Analytics, and customer engagement (CRM, Call Center and Change Management) - Automotive Executive Board member
Overlooking Marketing Communications, CRM, Digital Media, eCommerce & Call Center for the Automotive division
• NissanUnited is TBWA's unit dedicated to Nissan Europe operations - a disruptive agency model which regroups all disciplines under one roof • Reporting directly to the agency President and managing a team of 10 people across Digital, Data, Creative, Strategic planning & Media buying • Responsible for defining and executing the communication, creative and business strategy for Aftersales operations as well EV and LCV range of vehicles
Carizy.com is the leading C2C used car platform in France offering secured end-to-end services for both sellers & buyers (inspection, promotion, extended warranty, payment security and delivery).
• Built a team of 8 people (3 initially) + digital & media agencies • Responsible for all Marketing & PR for Nissan, Infiniti & Renault across new & used cars, Aftersales and F&I. • Customer Journey: launch the first Nissan eCommerce platform in the GCC: book, pay and get delivered cars with possibility to visualize in real-time actual stock and incoming shipment • Developed disruptive aftersales campaigns delivering all-time high marketing and business results • Defined and implemented 5-year marketing & PR strategy and action plan for each brand bringing immediate positive results: - new PR kit to secure all events, sponsorship and CSR activities were efficiently executed and visible (UEFA Champions League, Special Olympics World Games) - digital media optimization multiplying by 3 the number of sales leads with similar budget - built strong value propositions boosting sales for all 3 brands