Long Beach, California, United States
Multifaceted global business leader with account management and global marketing experience across international markets. Proven success launching operations in 20+ countries through strategic GTM execution and managing business across 30+ countries simultaneously throughout diverse regions and economies. Specialized in opening new markets and leading partnerships across distributors, subsidiaries, wholesale, retail, and direct channels. Trusted to build strong relationships with internal stakeholders and global business partners across cultures and organizations worldwide. Passionate about marketing, business development, and driving sustainable international growth. Previously studied, interned, volunteered, and lived in seven countries. Core Competencies: Account Management, Integrated Marketing, International Marketing, Global Marketing, Retail Marketing, Trade Marketing, Channel Marketing, Sales Operations, Branding, Creative Project Management, Business Development & Academic Advising
Lead global marketing efforts for the APAC region servicing distributors at Columbia Sportswear Company, driving retail, digital, and social strategies to increase brand awareness and drive brand equity. Achieved record-breaking sell-in results in Fall 2023 through strategic partnerships and innovative marketing campaigns. • Develop and execute go-to-market strategies for 13 countries in the APAC region. • Collaborate with distributors to drive brand equity and increase sell-through. • Launched the Columbia Hike Society in 12 countries to build awareness, connect with the community, and acquire new consumers. • Spearheaded the Omni-Max footwear launch campaign in APAC, securing the top award for "Best Accelerate Footwear Marketing Campaign" in the international market due to its outstanding impact. • APAC achieved and continue to maintain the highest engagement rate on social media at 4%.
• Internal transfer from Murad to TATCHA to lead global strategy across all EMEA and APAC markets. • Directed successful market launches in retailer and direct-to-consumer channels in the United Kingdom and the Middle East. TATCHA achieved #1 brand rank at launch. • Developed the first-ever Asia-specific campaign to drive brand awareness and sales, resulting in 80%+ increase in brand searches compared to the previous year. • Implemented streamlined processes for global teams, ensuring long-term operational efficiency
• Lead International Marketing for 30+ countries • Spearheaded market launches in India, Sephora Europe, China Domestic, Indonesia, Scandinavia & Douglas Poland
• Managed 30+ countries across EMEA, APAC, LATAM, and Travel Retail and act as the marketing liaison between global and local teams • Strategized, planned, and drove the execution of the marketing calendar and promotional programs • Created Promotional, Trial, and Starter kits to drive sales • Developed locally-relevant 360 marketing execution plans based on the Global Marketing playbook, leveraging local insights to drive strong consumer connections and accelerating sales in current channels in-store and online • Strategically disseminated all corporately created marketing assets and identify areas in which custom campaigns are needed to address regional needs • Served as a project manager to develop creative concepts, monitoring from inception to dissemination • Contributed to the growth and profitability of the brand strategy in a portfolio of regions
Sales & Operations: • Managed day-to-day operations for Asia Pacific & Latin America, serving as the primary contact ensuring strategy and consistency with the regions and internal stakeholders • Organized in-store sales events at the corporate level, resulting in over 200% above sales target • Spearhead $35 million international accounts, accelerated sales averaging 80% comp growth • Successfully negotiated and increased in-store presence for all point of sale animation spaces • Assisted International GM with calculating and assessing product forecasts for an average of 150 retail doors • Improved internal and external operational efficiency; highly responsive and effective with damage control • Drove research and analyzed financial data including but not limited to product performance, market trends, ROI, P&Ls, sales productivity, comp growth, and regional budgets Marketing: • Lead new market launches from a 360 perspective by working cross functionally with relevant departments and creating stakeholder alignment • Localized 25+ international product assortments with an average of 140 SKUs • Managed global execution of creative marketing projects (EMEA, UK, APAC, LATAM); strategize and monitor from inception to production • Administered marketing initiatives and negotiated marketing support to increase global presence • Oversaw branded collateral and samples inventory, devising on promotional programs
• Acted as the primary resource for Asia Pacific & Latin America, disseminating and updating retailer information while coordinating all aspects of retail promotions, sales tools, and collateral • Augmented and maintained nine international product assortments with an average of 120 SKUs • Established annual sampling and promotional campaigns at or under budget • Enhanced brand awareness and digital presence of all retailer and distributor online accounts • Prepared market meeting collateral biannually per retailer • Liaised with vendors with the production of fixtures for new and existing doors, managed logistics, and ensured successful installation
• Collaborated with professional services firms on project management best practices, effectively communicating SaaS software features to executives. • Developed and maintained relationships with C-level decision makers at mid-market and enterprise levels. • Achieved a 20% increase in client retention and a 15% growth in revenue through strategic partnerships and consultative engagements.