Stow, Ohio, United States
Creative professional with expertise in graphic design, art direction, brand building and visual and written communication in both corporate and agency settings. Proven ability to create clean and modern designs using strong sense of color, layout and typography skills. Create and manage multiple projects from concept to completion. Adapt and problem-solve in various situations to effectively meet customer and internal needs. Skilled in managing designers, photographers, and outside vendors. Collaborate with external clients, and marketing and creative departments to ensure that projects are brand compliant, completed on time and within budget.
Developed a transformative rebranding strategy for Sandy Spring Bank, resulting in an effective, modern design that reinvented corporate image to reflect changing industry trends. Created and presented design concepts, and production of print materials including logos, brochures, retail ads, promotions, invitations, ATM card and kiosk designs, web banners, trade show signage, and PowerPoint presentations for various clients. Discussed and analyzed client needs and criteria before translating into a final concept, presented timelines and budgets, and supplied clients with final artwork for print.
Designed and produced print materials for bank business lines, including brochures, employee promotions, ads, mailers, signage, ATM cards, trade show graphics, internal communications, logos, e-mail graphics, and newsletters. Specific projects included annual holiday cards, annual and community reports, signage for the Browns stadium, internal corporate branding and other high-profile jobs. Acted as lead designer on business lines and managed creative staff, directing their work and ensuring brand compliance, quality and accuracy before going to clients. Led weekly staff meetings and client presentations, managed photo shoots and outside vendors, checked projects on press, organized ongoing training sessions for design staff, and trained new hires.