Santa Ana, California, United States
Hi, I’m Kathy Tran! I’m a UC Berkeley Business student (May 2027) with a strong focus on marketing and strategy. I thrive on helping brands forge genuine connections with their audiences. From managing creative assets to refining digital response strategies, I love turning audience insights into engaging campaigns. Let’s connect, or feel free to reach out via email at [email protected]!
-Designed and distributed 200+ branded materials using Adobe Creative Suite to drive engagement across 10+ residential events. -Managed a $500 marketing budget and executed 4+ community initiatives, achieving 100% participation. -Conducted 53/54 resident 1:1s (~98% coverage), triaged needs, and connected students to resources.
-Partnered with UC Berkeley’s EOP to design and lead a brand marketing workshop for 70+ first-gen, low-income students. -Developed 200+ campaigns across Instagram & LinkedIn reaching 18K+ followers and boosting engagement by 35%. -Drove post-event action rates to 60% (job apps, mentorship sign-ups) via targeted follow-ups and resources. -Increased website click-through from social by 28% and drove 3.2k landing-page visits in 1 quarter.
-Coordinated 10+ fundraising events with integrated marketing campaigns, attracting 300 attendees per event and raising $200K. -Managed $150K+ in marketing budgets, overseeing vendor negotiations and media planning to reduce costs by 18%. -Analyzed 5,000+ donor records to identify high-value segments, improving donor retention by 22%. -Created post-event performance reports and dashboards to track engagement metrics, conversion rates, and ROI.