Santa Barbara, California, United States
•Co-founded the Scholar Alumni Program, establishing a platform connecting Alumni to the Scholar community, developing the program's structure, key performance indicator, goals, and strategies. •Promoting college access & college success campaigns and events by mentoring Stockton’s youth on the navigation and benefits of college; leading student-centered meetings, workshops, panels, and webinars; having the highest number of participants for Winter Summit 2022, 671 participants.
•Collaborated with engagement officer to successfully maintain consistency with brand; learning social media tactics and tools being used by the Michael & Susan Dell Foundation through training led by the communication team. •Responsible for creation of original informational video content disbursed to the Foundation’s audience of 1,500+ IG followers to improve social media analytics; produced creative media engagement using digital projects.
•Utilized Tableau to create overlays for the company’s website by analyzing and summarizing data; tailoring my work to meet the standard knowledge of someone that does not work with data normally. •Developed and implemented filters for company’s website while also validating data to ensure reliability
•Grew in a competitive startup environment, where I took on additional responsibilities beyond the scope of the internship; formed creative solutions to innovate and adapt in a rapidly changing landscape. •Collaborated with the marketing manager to refine the app's user interface (UI) and user experience (UX), providing valuable suggestions and insights that will be implemented when the app is launched. •Conducted market research and analyzed current industry trends and emerging marketing technologies to create content for social media platforms, such as Instagram, Twitter, Tik Tok, Thread and LinkedIn •Utilized graphic design skills with Canva Pro to implement marketing initiatives, ensuring consistency in messaging and branding across various channels and promote the app to a wider audience.