Los Angeles, California, United States
Talented, experienced, highly organized, results-oriented public relations senior executive with knowledge in strategic planning and leading comprehensive programs supporting business goals and objectives. Expertise in start-up, technology, men’s, women’s, youth, mobile, video game verticals, as well as media and blogger relations, social media, event planning and execution, regional, national and global plan development and execution, managing multi-million dollar to start-up budgets, and more. Has more than 20 years of agency experience with ability to manage and guide top-performing teams.
Develop and execute campaigns to secure relevant editorial coverage for clients, which most recently include: California Pizza Kitchen, Barnes & Noble, Found Animals, LA Opera, Farfaria.com, various packaged foods companies, fashion and retail, gaming, and more. Coverage includes: Reuters print and broadcast, FOX national, Fortune, Fast Company, Inc., CNN, Adweek, BusinessInsider, VentureBeat, and much more.
Led public relations strategy, planning and execution for the company that created the nabi 1 and nabi 2 children’s tablet, and award-winning kid’s app, Fooz Kids University; duties include: • Developed brand messaging, product positioning, corporate statements • Created media strategy and conduct outreach to top national and regional broadcast, print and online outlets. • Worked with other business units to ensure strategy, messaging and press materials align with overall corporate objectives. • Created and supported corporate and brand initiatives tied to non-profit partnerships, educational campaigns, community outreach, and more. • Developed corporate and brand press materials and copy for brochures, websites, social media interaction, etc.
Developed strategic public relations plans for start-up companies both in a traditional and social media capacity, including via successful Twitter campaigns, blogger outreach, Facebook fan pages, like-minded forums, and more. • Worked closely with some of today’s top technology media outlets and blogs • Worked with clients on a daily basis to ensure their strategy aligns with their business goals, developed key messaging and press materials, secured speaking opportunities at relevant conferences, created and secure thought-leader articles, as well as developed and executed campaigns that garnered both media coverage and consumer loyalty. • Was client and team lead on nearly half of the agency’s accounts
Defined strategy for and developed, executed, and managed award-winning public relations programs for some of today’s industry-leading companies. Worked with advertising, promotion and marketing to incorporate integrated initiatives designed to create awareness via media outreach, promotions, direct-to-consumer programs, and more; client highlights include: • Activision • Nokia • Mattel • ConAgra Foods
Worked on the Nintendo of America account for more than six years with detailed knowledge of the console and video game industry. Developed award-winning plans, launched Nintendo’s celebrity relations program, led and launched multiple Nintendo systems and titles, worked closely with top-tier gaming, men’s, general consumer, business, teen, and tech-focused media. Highlights include: • Nintendo GameCube • Celebrity Relations • E3 • Pokémon • Game Boy • Game Boy and Console Titles