New York, New York, United States
A driven Group Account Director at AKA with over 10 years of experience in live entertainment. At AKA, Kathryn has worked on campaigns for over 50 Broadway shows including & Juliet, Sunset Blvd., Good Night, and Good Luck, and Appropriate, to name a few. Prior to her time at AKA, she served on the marketing teams at two separate Tony Award-winning regional theaters, McCarter Theatre Center and Arena Stage at the Mead Center for American Theater.
Planned and executed innovative and effective marketing campaigns for McCarter’s Presented Events—including Music, Dance and Signature Series—with specific attention to expanding the audience base and surpassing measurable sales goals.
Worked closely with all members of the Marketing Department on patron retention campaigns for the six annual theater series productions and 25+ presented events, and provided team with comprehensive marketing plans, relevant budget insight, and assistants where needed.