Nashville Metropolitan Area
Transformational and creative Marketing Professional with nearly 20 years of progressive success in developing and implementing integrated strategic marketing and communications strategies for companies within the Healthcare space. Highly skilled in rapidly building brand identity and effectively differentiating and increasing the visibility of a company’s solutions to diverse stakeholders including customers, partners, prospects, employees and investors. Identifies, translates and leverages themes, healthcare industry market drivers and the voice of the customer to improve messaging and effective execution. Known as an energetic, collaborative and proactive team leader who positively and productively impacts both strategic and tactical efforts for a company. COMPETENCIES: Leadership • Marketing Strategy • Product Positioning • Product Marketing • Business Consulting • M&A Integration • Start-ups • Turnarounds • B2B & B2C • Cross-functional Collaboration • Performance Metrics & KPI Monitoring • Digital Marketing • SEM & SEO • Web Site Development • Social Media • Email Marketing Inbound & Outbound Marketing • Product Development • Go-to-Market Strategy • Product Launch • Campaign Management • Brand Development & Management • CRM • Marketing Automation • Lead Generation Marketing Collateral Development • Sales Enablement • Sales Tool Development • Sales-Marketing Alignment PR & Communications • Marketing Communications • Creative Direction • Agency Management • Market Research • Competitive Analysis • Data Analytics • Tradeshow Marketing • Advertising • Direct Marketing SOFTWARE PROFICIENCIES: MS Word • Excel • PowerPoint • Outlook • Google Analytics • Salesforce • HubSpot • MS Dynamics 365
Selected Long-term Engagements: HEALTH INFOTECHNICS, Brentwood, TN From basement to boardroom, this engagement involved product development, brand building, product introduction, and expanded brand evolution for a new GIS product launch. Made the company an "Industry Player" on a shoestring budget through creativity, a revamp of the brand identity, new positioning, website development, and testimonial videos expanded word-of-mouth efforts and catapulted the company to a multi-million-dollar enterprise in just a few short years. The company ultimately merged with two complementary companies to form iVantage. FTI HEALTHCARE, Brentwood, TN This engagement was the result of the acquisition of Cambio and Navigant by FTI Consulting and involved merging the businesses under one brand. The Cambio practice enjoyed significant brand awareness (over 50%), which they elected to transition over 18 months (FTI Healthcare had 5% awareness at the time of the acquisition). A brand initiative was launched and within 20 months the FTI Healthcare brand had catapulted to 22% awareness levels.
Provided all marketing strategy and go-to-market efforts to launch a novel technology in the autoimmune diagnostic and analytics markets. Developed strategy and implemented the introduction of novel diagnostic tests with B2B and B2C initiatives. The programs generated more than 1,000 inbound customer leads over 2.5 years; realized direct revenue from ordering physicians and patient-initiated tests based on B2B and B2C marketing programs. Position evolved from an initial consulting engagement.
Served as part of a management team engaged to support turnaround efforts in a saturated market and supported sales initiatives that resulted in a successful exit. Revamped brand and related architecture, created message platform and marketing plan. Launched new initiatives for Revenue Cycle Management and Practice Analytics to strengthen the value proposition. Position evolved from an initial consulting engagement.
Served as a member of the senior leadership team gaining strategic insight and direction to effectively manage the company’s marketing department. Re-branded and re-positioned company for market expansion and supported sales initiatives. Position evolved from an initial consulting engagement.