Reading, Massachusetts, United States
I am a versatile marketer and brand strategist passionate about helping businesses grow through creative storytelling and digital innovation. My goal is to connect audiences with brands through targeted content, compelling design, and performance-driven strategies. 🔹 Instagram: www.instagram.com/contentbykn 🔹 TikTok: www.tiktok.com/@contentbykn
🔹 Acted as the primary marketing liaison, ensuring seamless client communication and execution. 🔹 Increased social media engagement with compelling content, branded graphics, and consistent scheduling. 🔹 Built and managed high-performing paid campaigns across Facebook Ads Manager and LinkedIn Campaign Manager, driving conversions through continuous optimization and data-driven insights. 🔹 Drove website traffic and search visibility with SEO-focused content and blogs. 🔹 Led email marketing across platforms like Mailchimp, Constant Contact, and CharityEngine. 🔹 Created automated drip campaigns to nurture leads and enhance customer retention. 🔹 Designed marketing collateral, including business cards, banners, and one-pagers. 🔹 Developed data-driven brand strategies, expanding digital footprints and driving growth.
🔹 Orchestrated the life insurance underwriting process, overseeing applications from initiation to conclusion. 🔹 Collaborated with clients and cross-functional teams to gather and analyze pertinent data for underwriting evaluations. 🔹 Prepared detailed life insurance in-force summaries, providing a holistic view of policy status, performance, and risk. 🔹 Prepared comprehensive investment portfolio summaries that not only acted as a snapshot of portfolio health, but also facilitated meaningful discussions during client meetings, contributing to a transparent and collaborative client-advisor relationship
🔹 Independent contractor with experience in cold calling in order to generate new business. 🔹 Collaborated with various colleagues to create personalized financial plans tailored to clients' goals. 🔹 Extensive knowledge of risk management, wealth accumulation, and wealth distribution. 🔹 Developed and maintained strong relationships with clients based on trust and fiduciary excellence.
🔹 Created and executed premium marketing campaigns that illustrated successful case studies and attracted new inbound prospects utilizing ZoomInfo, HubSpot, and WordPress. 🔹 Assisted Account Executives in lead acquisition, utilizing ZoomInfo software. 🔹Collaborated in weekly sales pipeline meetings then compiled data in Excel to be presented to the executive team. 🔹 Enhanced internal company culture and communication by developing weekly newsletters to develop a sense of camaraderie that facilitated teamwork and a sense of belonging.
🔹 Developed brand guidelines for Instagram as well as created 5 pieces of content weekly. 🔹 Assisted the development of a new company logo and packaging design. 🔹 Researched for and wrote an weekly SEO-friendly blog post using relevant keywords specifically relating to the evolving consumer interest. 🔹 Collaborated with fellow interns to finalize a marketed branding outline. 🔹 Supported the founder of BLENDi throughout numerous weekly meetings by providing input on the company's weekly agenda, and continuously assisted in tweaking the brand approach as a whole.