Santa Cruz, California, United States
Seasoned marketing professional with proven ability to excel in fast-paced, challenging business environments. In-depth experience developing and implementing successful global integrated marketing programs, including digital and channel, as well as product launches targeted to B2B and B2C audiences. Industry experience includes security, software, mobile, retail, consumer goods, and financial/payment services.
* Defined, developed and managed marketing programs, product launch schedules and deliverables, including messaging, photography, collateral, demos, micro sites, POP, experiential marketing and international packaging for both the B2B and Mobile & Entertainment business units * Led the development of a creative, educational seeding program to transition partners and customers to a new marquis product, resulting in a product sales increase of 37% over duration of program * Identified necessary resources and managed the work of agencies, designers, copywriters, content providers, localization, production team members and approval cycles to ensure that projects were completed on schedule and within budget * Acted as brand evangelist, ensuring consistency in tone, style, and design, as well as adherence to corporate guidelines, across all deliverables * Worked with team members in North America, Latin America, EMEA, and APAC to ensure materials met global customer and channel needs * Cross-functional interaction included product management, product marketing , channel marketing, sales, director and VP-level executives, engineering, quality, and legal * Developed and managed a team of two reports