Fishers, Indiana, United States
I am a senior at Indiana University pursuing a degree in Journalism with a concentration in Public Relations at The Media School and double minoring in Psychology through the College of Arts and Sciences and Marketing through the Kelley School of Business. I am passionate about identifying problems and developing effective methods to create solutions that drive success. My growing background in campaign planning, marketing, social media management, reporting and using paid, owned and earned media makes me a knowledgable and adaptable team member. I strive to continue strengthening these qualities through my dedication and eagerness to learn. Thanks to the experiences I have gained from previous internships with Hirons, Hamilton County Tourism and IU College of Arts and Sciences, I'm able to efficiently apply these skills into any workspace.
• Selected as 1 of 20 mentors and point of contacts for a group of 10-12 attendees, fostering engagement and guiding their leadership development during the conference • Facilitated group development activities before and during the conference including bonding opportunities, self-reflections, and inclusive discussions connected to workshop topics and community issues
• Research and refresh leisure, seasonal and evergreen blogs, ensuring content accuracy and SEO alignment • Maintain communication with local community partners to gather timely updates for content • Write and edit blog/web copy to drive HCT’s digital presence
Relocated back to Bloomington, IN to continue pursuing my studies at Indiana University-Bloomington.
• Assisted the launch of Tenderloin Tuesdays’ 15th Anniversary campaign, coordinating earned media with Cumulus Radio Stations for more than 5 local restaurants • Created a marketing and data performance report of HCT’s organic and paid social, SEO, paid search and email metrics to share digital strategy recommendations • Researched, wrote and updated leisure, seasonal and evergreen blogs to attract visitors • Captured and edited content to produce Instagram Reels, earning over 10,000 views, increasing audience engagement • Expanded my knowledge and skills on CRM and CMS (Simpleview), UGC (CrowdRiff), and social media management (Sprout Social)
• Utilize Adobe InDesign and Photoshop to create the semi-annual publication, “Rice Paper” • Assist with drafting promotional content for the Asian Culture Center through flyers, press releases, social media posting, and photos • Research and communicate with Bloomington members and Asian-student organizations to collect content for the “Rice Paper”
• Lead weekly executive board meetings to develop strategic plans to enhance VSA’s visibility and impact within the university community • Delegate tasks to 10 executive board members, providing them the resources needed to maximize their efforts and cultivate future student leaders • Facilitate monthly general body meetings where we announce internal events within the organization, collaborative events with other student organizations, external events within the Union of Vietnamese Student Associations of the Midwest (UVSA-MW) and leadership/volunteer opportunities • Oversee all operations of the organization to foster an inclusive, safe space to share and promote Vietnamese culture
• Collaborated with External Vice Presidents of other VSAs to organize and lead cultural state- and region-wide events such as Mid-Autumn Festival and Tri-State • Organized logistics and funds to external events, including the Vietnamese Interacting as One conference (VIA-1) and other VSA’s Vietnamese Culture Night shows, providing members an opportunity to engage in Vietnamese culture and network with other Vietnamese students • Acted as a liaison between the Union of Vietnamese Student Associations in the Midwest (UVSA-MW) and the Indiana Council State Representative (CoSR) by attending bi-weekly and monthly meetings to discuss upcoming events • Assisted the executive board by attending weekly meetings, planning and hosting events, and educating general body club members about Vietnamese culture
• Designed promotional content about the organization’s mission, events, and Vietnamese culture using Canva, Adobe Premiere Pro, and Adobe Photoshop • Captured and produced photos/videos of cultural events, boosting member and social media engagement • Managed the organization’s social media presence, increasing visibility and awareness of Vietnamese culture on campus • Assisted the executive board by attending weekly meetings, planning and hosting events, and educating general body club members about Vietnamese culture
• Oversee all chapter operations for over 150 members, aligning activities with professional and leadership development objectives • Lead weekly executive meetings with 10 members to guide event planning, alumni/industry professional speaker sessions and networking initiatives • Delegate tasks and encourage collaboration among co-chairs, fostering leadership growth
• Coordinated with IU alumni for networking events, panels and workshops, strengthening professional opportunities • Acted as a liaison between former and current PRSSA members, ensuring chapter connections • Maintained and expanded the IU PRSSA alumni database to improve long-term engagement