Los Angeles County, California, United States
Expertise in evaluating market environments and converting the information into actionable marketing initiatives. Adept at strategic development and brand management optimizing tactical solutions through multiple communication platforms. Proactive communicator and diplomatic team leader fostering relationships internally and externally resulting in achieved performance goals. Dynamic, result-focused marketer with a passion for contributing long-term value and positive impact for complex organizations. Specialties: Strategic Planning and Execution, Project Management, Brand Culture Integrity, Customized Solutions
Retained to lead and manage the retail marketing strategies for client projects which include business development, integrated communication platforms and customized solutions. Function as the Project Manager directing the development, implementation and financial management of marketing plans, budgets and programs to improve brand awareness for commercial businesses.
Managed the overall strategic direction of marketing plan development, brand stewardship and public relations initiatives for multiple commercial properties in Santa Clarita, San Francisco, Santa Barbara, Long Beach and Cupertino to optimize long-term and sustainable market share. Fiduciary responsiblity for budgets of up to $1.8 million. Directed research and competitive analysis to create ongoing strategic and tactical plans. Supervision of outside agencies in the development of advertising, collateral and public relations initiatives. Created and executed signature events to enhance market identity engaging local and regional communities establishing properties as shopping and entertainment destinations.Secured sponsorships to help offset budgets for special events. Increased property's sales 26% by overseeing re-branding campaign in conjuction with a $20-million dollar expansion. Collaborated with development, operations, leasing teams and over 200 retail tenants on marketing activities. Hired, trained and supervised internal marketing staff and customer service departments.
Hired to develop and execute Grand Opening and marketing plans for new 800,000 square foot regional shopping center. Managed all advertising and promotional initiatives successfully maximizing market position. Promoted to Senior Marketing Manager handling multiple properties.