Gloucestershire, England, United Kingdom
A forward thinking senior manager with excellent communication and organisational skill set. Over 20 years experience in Business Development, Business Acquisition, Fundraising, Sales, Marketing, PR and Sponsorship. • Good communicator who is persuasive and personable and someone people trust. • Outstanding track record in contract negotiations at senior management level. • Tenacious and determined with the ability to thrive in any situation. • Good planning and research skills. • Excellent sales record with a commitment and dedication to achieve great results.
Lead the team in partnership delivery at all 4 Major Cheltenham Festivals including: Cheltenham Jazz Festival, Science Festival, Music Festival and Literature Festival annually. Maximising promotion, and on site presence, branding and interaction for partners with Festival visitors and the general public. Cheltenham Festivals provides partners with experiential opportunities to target key groups in a fun and interactive environment. Over 180,000 visitors each year attend events, performances, workshops, and interactive spaces including dedicated schools programmes and business summit, concerts, and high profile celebrity performances, famous and emerging writers, musicians and scientists across all Festivals. We aim to provide the highest level of account management with a personal touch from dedicated managers within the Partnership team. We identifying key objectives and deliver positive outcomes for sponsors and partners across Cheltenham Festivals, including Internationally recognised brands, national and local brands.
Lead the team in partnership delivery at all 4 Major Cheltenham Festivals including: Cheltenham Jazz Festival, Science Festival, Music Festival and Literature Festival annually. Maximising promotion, and on site presence, branding and interaction for partners with Festival visitors and the general public. Cheltenham Festivals provides partners with experiential opportunities to target key groups in a fun and interactive environment. Over 180,000 visitors each year attend events, performances, workshops, and interactive spaces including dedicated schools programmes and business summit, concerts, and high profile celebrity performances, famous and emerging writers, musicians and scientists across all Festivals. We aim to provide the highest level of account management with a personal touch from dedicated managers within the Partnership team. We identifying key objectives and deliver positive outcomes for sponsors and partners across Cheltenham Festivals, including Internationally recognised brands, national and local brands
Development of business relationships with local businesses within Gloucestershire. Increase the profile and encourage partnerships with local businesses and their employees to Leckhampton Court Hospice. Work mutually to benefit businesses through a relationship to Leckhampton Court Hospice and the local community. Promote the services we offer including In- Patient Palliative Care, Hospice at Home services, Day Hospice services, and Family Support services. Maximise commercial returns to Sue Ryder, Leckhampton Court Hospice.
Business Acquisition Manager, Partnerships team at CRUK, responsible for the development of sponsorship strategies for new products/assets to market. Responsible for creating sales materials, using research and development from the Innovations team to develop specialist products to take to market as part of the overall asset base of Cancer Research UK. Identified key market areas/sectors to approach, developed target lists, presentations, key opportunity outlines for developing partnerships. Created valuable relationships through key account management skills. Worked across the whole of the business acquisition team on products and development and supported other Business Acquisition team members to met targets. Key achievements: • Corporate Partnerships strategy for 'Dryathlon' - Product that encourages people to give up drink in January to raise money for Cancer Research UK's vital research work. Taking the product from pilot to market over 2 years (Nov- Jan 2013/14 and sales for the 2014/15 campaign. Tetley, Feel Good Drinks, Yplan, Redemption Bar. • Corporate Partnerships strategy for core Brand Campaign. • Corporate Partnerships Strategy for new product BBQ which was launched this year. Very successful launch to market - Including corporate partnerships with Homebase, Weber, Enterprise Inns, Shell, CPL Industries etc, Feel Good Drinks.
Sponsorship & Corporate Sales Manager, New Zealand Breakers Basketball Team • Developed a written sponsorship strategy which the GM and Board approved with a hierarchical system relating to a cost/ benefit ratio model in 2007. • Responsible for all sponsor relationships. Actively manage those relationships. • Identify new sponsors and retain current sponsors. Co-ordinate networking groups for family of sponsors. • Create sponsorship proposals specific to business needs. • Present sponsorship opportunities to businesses and represent the company in a professional manner. • Responsible for all contract negotiations and implementation of the contract with our legal team. Ensure all aspects of the contract are adhered and ensure that benefits outlined are delivered within set timescales. • Responsible for informing accounts department of payment plans and invoice structure to collect all sponsorship fees. • Work closely with other members of the team in particular the Marketing department to ensure signage, and promotions, player appearances are delivered and conducted in a timely and professional manner. • Responsible for all Corporate Hospitality sales through the web and through direct selling. Responsible for delivering a high quality product which meets sponsor expectations. • Responsible for set up and delivery of staff, food and beverage, hosting, ticket and pass allocations, car parking. • Introduced new hospitality offerings within the same venue to improve income opportunities. Negotiated scrolling signage delivery and operation of sponsor advertising. Enhanced the visual appearance of TV wall arc signage and prevented cluttered messages to ensure that sponsor benefits according to the sponsorship hierarchy are maintained. Identified new signage opportunities to support sponsorship strategy and create more opportunities to deliver tangible benefits to sponsors.
Responsible for the functioning of all account groups and direct report for all Account Directors. Involved in all major negotiations with brands, and assisted and advised Account Directors on direction, process in servicing clients. Emphasis on excellence in managing relationships. Led the largest account BDS has been involved in to date. Capital Shopping Centres (CSC), a FTSE 100 listed company, with 9 shopping centre portfolio across the UK, including Lakeside and Metro Centre, and continued to maintain duties as Client Services Director. Achievements: Negotiated Coca Cola deal worth in excess of £1.6million over 5 years. Negotiated over £6 million worth of contracts over a 3 year period. Major brands included Barclaycard, Visa, and negotiated with Ford, Mercedes, Cadbury’s, Nestle, Glaxo Smith Kline, and Powergen. Created and developed all documentation including in-depth marketing and research analysis on potential income streams with sponsors and leading brands. Qualitative research and creative brainstorming sessions have ensured high quality presentations. The key to this success has been the determination to deliver quality brand experiences and additional income generation for our clients through team effort.