Homosassa, Florida, United States
“She is a powerful force to have behind any brand, and any organization.” — Eric J., Director, Safariland I am a seasoned CEO and consultant driven by a single mission: helping businesses launch, grow, and refresh with clarity and confidence. As the founder of Katherine Way Design + Consulting, I partner with brands to bridge the gap between big-picture dreaming and disciplined execution. I’ve been called an “entrepreneur’s entrepreneur.” I understand the juggle of immediate demands and future visions. My role is to channel that energy into focus, structure, and momentum—turning whiteboard ideas into actionable roadmaps. How I Help Brands Grow I provide strategic support across the entire business lifecycle, specializing in: • Strategy & Growth: Strategic Planning Audits, Growth Planning, and Franchise Development. • Product & Market: Product Development, Merchandising Execution, and Go-to-Market Strategy. • Leadership: Executive Coaching and Team Development. • Visibility: Event Planning, Public Relations, and Brand Expansion. The Partnership Experience My coaching style is a blend of cheerleader and strategist. I lean into your team’s strengths, creating a "team sport" environment where even addressing weaknesses feels like progress. Whether it’s connecting the right people or picking up the phone to make things happen, I bring the "entrepreneurial magic" needed to move the needle. “Katherine is a driven, dynamic, and intelligent marketer who inspires creative thinking and leads with a clear strategic vision.” — Timothy K., HoneyBaked Ham Let’s Connect Ready to find the clarity your business deserves? • Website: www.kwayco.com (Case Studies & Testimonials) • Email: [email protected] • Direct: 904.254.4522
Katherine Way Design & Consulting is a freelance consulting company focusing on retail marketing and execution. We provide strategic development, business plan development, product mix procurement, product review and launch strategy, brand reviews and more; specializing in retail, food, CPG, sports and law enforcement industries. “We specialize on bringing products to life. We love taking a great idea sketched on a small napkin, through concept, testing, to the shelf in store and then right into a consumer’s hand.” – Katherine Way
Empowering young women to be grounded spiritually, mentally, physically and financially through mentorship and education.
Responsible for Marketing & Merchandising for a $12M/10 retail store chain with four new stores for 2023. Rebuilt three stores after Hurricane Ian hit Southwest Florida within six weeks timeframe to reduce revenue loss before the Holiday season. Planned, purchased and executed for new store build out in 2023.
Katherine believes she can make a difference in women’s lives by designing and producing dresses that make them feel confident, young and pretty – all at an affordable price. Katherine Way Collections is a clothing line for women who want to feel young and energetic and are searching for stylish, fashionably-appropriate clothing. The collection fits and flatters the everyday woman’s figure; skimming her curves, hiding her little imperfections while keeping them cool, comfortable and stylish. You can find Katherine Way in over 350 boutiques, resorts and golf club communities in the US, Caribbean,and Canada, Or, at www.katherineway.com
Senior Leadership team member responsible for approximately $20M in revenue for Natural Life – a gift, home and accessories wholesale manufacturing company for women.Managed 16 key accounts and 125 independent territory managers selling to more than 5,000 retail stores. Key accounts included Hallmark, Carlton, Papyrus, Family Christian, Paper Source, Ron Jon’s Surf Stores, Universal Studios and Francesca’s.