United States
I help consumer brands identify where their next stage of growth will come from. By combining consumer insights, category strategy, innovation and commercial thinking, I help businesses uncover new opportunities, build differentiated products and brands, and translate strategy into measurable business results. I've worked with global and emerging consumer brands across beauty, personal care and wellness. My experience spans brand management, innovation, portfolio strategy, commercialization and P&L leadership with organizations ranging from L'Oréal and Elizabeth Arden to entrepreneurial and high-growth businesses. I lead initiatives from insight through commercialization, partnering across marketing, sales, e-commerce, finance, operations and supply chain to bring ideas to market. Whether launching new products, repositioning brands or optimizing portfolios, I enjoy translating strategy into commercial success. I approach every challenge with flexibility, entrepreneurial drive, and a solutions-focused mindset—partnering with founders, CEOs, and teams to unlock new growth opportunities. Areas of Expertise • Business Growth Strategy • Consumer Insights & Innovation • Brand & Portfolio Strategy • New Product Development • Category Strategy • Commercialization & Go-to-Market • P&L & Commercial Leadership • Cross-Functional Leadership 💡 If you’re exploring brand growth, product innovation, or marketing transformation in beauty or consumer products, let’s connect. I’m open to short-term projects, interim leadership, or long-term partnerships.
I help brands elevate their marketing function and drive incremental, profitable growth by combining strategic direction with hands-on execution. As a fractional marketing lead, I partner with founders, CEOs and teams to uncover new opportunities, build innovation pipelines, strengthen positioning and translate strategy into commercial results—bringing beauty, personal care and wellness expertise with a flexible engagement model. How I Work With a well-rounded background in brand creation, operational marketing management, product innovation, and go-to-market strategy, I assess business needs, pinpoint what’s working (and what’s not), and chart a clear, data-based path forward. Key Impact Areas ✨ Brand Positioning & Strategy: Define and refine a brand’s unique value proposition, voice, story, architecture and ensure consistency across channels and deliver sustainable growth. ✨ Product Innovation: Full end‑to‑end new product development (NPD) / innovation pipeline leadership from concept → brief → formulation/packaging → launch & commercialization ✨ Go-to-Market Planning: Create omnichannel roadmaps, integrated campaigns, and budget/forecast scenarios across retail and eCommerce. I lead cross-functional teams and manage both internal and external partners to scope projects, define deliverables, and drive execution. I own P&Ls, KPIs, and measurable outcomes to ensure lasting impact. 👉 Let’s connect to explore how my expertise can help your brand grow. Open to fractional leadership, interim roles, or strategic consulting projects. ________________________________________
Responsible for all aspects of marketing strategy and operations, driving growth and ensuring presence across strategic platforms, retail and digital channels. Overseeing brand management, PR, influencer marketing strategy, multiplatform content strategy and omnichannel performance for online and brick and mortar consumer acquisition and retention. Provided though leadership and input in product innovation pipeline rooted in consumer insights and market trends. Managed a team of four.
💎DTC Created and launched Kiss Waxing a new consumer focused brand rooted in professional salon expertise. Launch included high-value content designed to educate, showcase the product in use as well as differentiating features, benefits, claims & ingredient story. 💎Incremental new channels: Translated all consumer insights and in-market performance to pitch Kiss Waxing and lead the first retail distribution partnership with Wal-Mart online and in 2500 stores. Launched and managed 3 Amazon.com & .ca stores. 💎Professional channel Support global salon partners with quarterly marketing campaigns, digitalization of several business building programs - Ambassador Program, Online Academy & Rewards Program, and monthly webinar series to elevate brand engagement and communication.
Laundry & Home care Leading eCommerce strategy and digital brand activation for Persil, Purex, All, and Snuggle across national and regional Grocery, Mass, and Club with accounts such as Kroger, Target, Meijer, Publix, Instacart, Shipt and Peapod.
I used storytelling to launch Japan's #1 Skincare line in the US, HADA LABO TOKYO powered by 3 types of Hyaluronic Acid, before most consumers knew how to pronounce this ingredient. 💎 Built team competency in all key beauty categories with strong focus in skincare and personal care. 💎 Implemented new/better/different concept development & product insights backed innovation strategy across all brands. Worked side by side with R&D counterparts for best in class innovation from vendors to ensure timely development and launch of products within budget constraints. 💎 Managed all aspects of the eCommerce business incl. P&L for all beauty and OTC brands across Amazon and Omni-channel accounts. 💎 Leveraged the ecommerce channel to test innovation prior to a full national roll out. 💎 Worked closely with Sales to align product development with market positioning and consumer demand. Collaborated with operations teams to ensure seamless execution and adherence to timelines. Partnered with regulatory and compliance teams to ensure products meet all legal and safety standards.
Core responsibilities: Driving sales growth via upstream brand innovation and downstream brand activation Develop strategic road map to reach financial goals Coaching and people management Oversee all marketing activities: product mix, budgeting, pricing, creative, content development, PR, digital (SEO/SEM, video, display, email) and social media in addition to agency management. Proven track record of getting things done: turning brands around via repositioning and increased relevancy, launching award winning and patented innovation domestically (Ulta, Walgreens, CVS, Target) and internationally (Latin America, Europe), developing online channels (Amazon and Omni-channel).