Ho Chi Minh City, Vietnam
Proven leader with over 12 years of experience running complex Marketing, Communications and Strategy in the private international education industry. In addition, I have compelling experience in leading diverse in-house and external teams to deliver results across multiple channels and stakeholders. I love taking stories and turning them into meaningful content. Specifically: • highlighting star players (students, parents, alumni) in multiple media channels and formats • generating an engaging social media presence to connect with current and prospective families • creating workflows to seamlessly broadcast successes to the community Specialties: Marketing Management, Vision and Strategy, Communication and Storytelling, Voice of the Parent, Multi-Channel Customer Experience, Social Media, Cross-Teams Collaborations, Budgeting, Regional and Global Team Player.
- Created and implemented annual and 3-year marketing strategies based on historical data and market trends in collaboration with key departments. - Increased leads and inquiries (online & offline) by 20% YoY average. - Increased enrollment by 6% in the first year, and to full capacity by 2021.
- Completed a full branding exercise for the school with new branding guideline for leadership. - Increased ROIs (parent inquiries, walk-ins) by 300%, increased enrollment by 150% in two years. - Part of the TAS leadership team that acquired WASC accreditation in 2015.
- Grew the largest kindergarten at the time from 60 to 400 students in less than three years since its opening. - Managed an effective marketing and PR team to organized PR events with hundreds of attendees in the community. - Maintained the school's unique brand identity through all media and advertisements.