Roswell, Georgia, United States
Marketing team leader with a track record of creating, implementing and managing successful integrated campaigns, product go-to-market strategies and narratives, both in-house and agency-side for Fortune 500 businesses. Solutions-minded team manager, collaborator and trusted advisor and ally, experienced in establishing new teams and ways of working in complex organizations. Over 16 years of B2B, B2B2C and B2C marketing expertise in the areas of finance and BNPL, technology, QSR/fast casual, telecom, travel and home décor.
Represents the marketing and growth organization in all aspects of the business development process for prospective clients across three business verticals/platforms, working collaboratively with business development, finance, technology, credit and growth organizations to develop and implement marketing strategies and tactics to achieve Synchrony new business growth metrics as well as win, renew, and launch new deals.
Product marketing team leader and partner accountable for creation of go-to-market strategy and plans, sales enablement marcom/materials, internal education tools and consistent narratives for Synchrony's products and capabilities, configured for Synchrony's various platforms and distribution channels to most effectively reach our B2B client and provider partners. Leads a team of platform product marketing managers that support in those product marketing configuration needs for our partners. Awards: 2021 CEO Award recipient, inaugural class
Accountable for management and success of digital and social accounts and cross-functional teams across B2B/B2C clients including Wells Fargo, Verizon, Walmart and social AORs Delta Air Lines and Chick-fil-A - Accountable for overarching P&L health and mutual success of client relationships, spearheading collaborative programming and thought leadership with clients and partner agencies, working with multi-faceted client teams, presenting to top-tier executives and C-suites, and driving organic and new business/pipeline opportunities through consultative selling - Led integrated teams of 30+ across creative, strategy, project management, client leadership, brand planning, tech/development, analytics/competitive intelligence and media to drive client success and map to client short- and long-term goals - Developed cross-functional teams through performance management and consistent coaching and feedback, including four direct reports, multiple indirect reports and mentees - Served as Atlanta founder/co-lead and national chair member for VivaMama Publicis Groupe BRG, dedicated to supporting working parents through policy expansions and programming
Served as day-to-day lead for social media programming for national consumer brands including The Home Depot, Apartment Guide, Carter’s Inc. and DAP Products, developing and implementing branded social campaigns that tied to marketing and sales goals
Digital/social channel manager for clients including the Centers for Disease Prevention and Viking Range; co-chaired committee of 40+ influencer relations experts nationwide in FH Marketing to Moms practice group