Dallas-Fort Worth Metroplex
After years leading customer advocacy at scale, three things became clear. 1) Companies are underinvesting in the one channel that outperforms all others — their own customers, 2) Customer programs fail not from a lack of intent, but from the lack of structure, ownership and strategy, and 3) The dark funnel, accelerated by AI, is real. Buyers make decisions before ever talking to the sales team. Customer advocacy is how you show up. That's the gap. TrustLink Consulting closes it. Katherine builds and links customer advocacy programs to turn satisfied customers into your most powerful growth engine. Katherine influences C-suite customer marketing and drives executive engagement, turning customers into vocal advocates through storytelling, advisory boards, reference programs and executive events. She partners across sales, engineering, and marketing to amplify the voice of the customer to strengthen brand impact. Forcused on pipeline growth and measureable results, Katherine builds trust, accelerates momentum and creates ripples that drive action. Areas of Expertise * Board advisor, C-suite influencer and executive engagement * Pipeline influence, revenue growth, and wallet share increase * Global reference/referral programs/3rd party website reviews * Customer advisory boards * Dynamic storytelling through video and written content * Executive briefing and experience centers (EBC) Personal Success & Metrics * Influenced over $1B in revenue, yearly * Created over 300 customer video & written testimonials * Added as much as 36% velocity to existing pipeline opportunities * Led a global reference & referral program with as many as 380 active customers * Created and led multiple customer award programs * Led the revamp of EBC makeovers including the creation of board-level presentations requesting capital investment
The voice of your customer is powerful. At TrustLink Consulting, we help build programs that turn customer voices into your greatest growth engine - programs such as reference & referral (including peer review websites), advisory boards, customer testimonials & case studies, as well as executive briefing & experience centers. Whether you're building from scratch, strengthening a foundation, or transforming a legacy program, we offer services to bring strategy, structure, and execution to get there. We transform satisfied customers into active, loyal promoters with measurable growth. If brand is what your customers say when you aren't in the room, why not build customer programs that cultivate, influence, shape and steer what they say? Your customers are already talking. We can help make sure they're saying the right things. If customers are your best-kept secret, it's time to fix that. Visit TrustLink Consulting now.
Led vision, strategy, and execution for all facets of customer advocacy on a global scale, with authority over a team of direct reports and oversight for five key programs (reference, external customer stories, awards, advisory boards, and the executive briefing program). Metrics included: Closed revenue influenced (over $1B every year) New opportunities added to sales pipeline Velocity added to pipeline by program (as much as 37%) Viewership of customer stories across all marketing channels, including paid media Expansion of customer advocates into reference program, including the addition of a developer community. Recognition: Orchestrated the company's renowned Peer Advantage global reference program, an invitation-only program fostering connections between Teradata's customers, prospects, industry analysts, journalists, media representatives, and engineering SME's. Customer members share knowledge and best practices relating to their use of Teradata solutions through presentations, video interviews, web seminars, and media interviews. Navigated the Peer Advantage program to win awards that have included the IABC Award of Excellence for Communication Management and the Gold & Platinum MarCom Awards, as well as coverage in a chapter of the book, The Loyalty Leap for B2B: Turning Customer Information Into Customer Intimacy by Bryan Pearson. Coordinated and led the development of over 400 outside customer testimonials and case studies by Fortune 500 corporations showcasing the value proposition of Teradata solutions as a means to achieving and surpassing business goals through cloud, AI, analysts, CRM, and advisory services. Accountable for the performance of Executive Briefing Centers in San Diego, London, Tokyo, and Sydney. After opening the newly designed EBC centers, the program earned 2 prestigious external awards that included the 2023 ABPM Momentum Award and the 2024 Top EBC Center Award.
Led vision, strategy, and execution for all facets of sales to accounts in the Oil & Gas, High Tech, and Manufacturing industries throughout the Southwest Region. The first VP at Teradata credited to growing business with the Oil & Gas industry in the Americas to more than $21M within three years.