Piscataway, New Jersey, United States
Multi-faceted, bilingual field and channel marketing professional. Skilled to successfully manage all aspects of partner campaigns from conceptual stages through planning and implementation. Specialized in innovative marketing campaigns that consistently lead to significant revenue growth from partners and meet corporate growth and budget objectives. Specialties: Product Launches Marketing Campaigns Trade Show Management
- Developed field marketing plans for Latin America and East territories to meet territory sales goals - Collaborated cross-functionally with sales, marketing, and product marketing to plan, execute, and measure field campaign ROI - Managed logistics for the field activities, including CIO/CISO events, and implemented corporate campaigns to maximize corporate branding and ensure compliance with corporate guidelines
Work with partners on putting together effective marketing campaigns such as Webinars, eblasts, seminars and events. Manage trade shows and events, and channel marketing budgets.
Work with channel partners and sales to create and execute marketing plans. Research and manage trade show logistics, budgets and vendors. Maintain budgets for channel marketing campaigns, reseller co-op funds, trade-ins and rebates.
Participated in team development of global marketing strategy, planning, research and requirements development for all PR, advertising, promotion and lead generation programs for product launches.
Worked with Director of Marketing Communications and Channel Manager to develop annual channel communications plan and editorial calendar. Developed channel marketing and sales promotions including SPIFFs, contests and other promotional and incentive programs.