Singapore
Based in Singapore, I am the Asia Pacific Product Marketing Lead at CBRE, with a strong focus on content creation, business development and client engagement in the investment advisory space. I am passionate about data driven marketing campaigns that draw attention on the consumer journey and experience, driving growth and brand awareness along the way. I partner closely with Executive Management and regional leaders across Asia Pacific and am actively involved in client events, product campaigns as well as pitches and property marketing, with the end goal of supporting the business and driving outcomes. I have a background in journalism and almost 20 years of experience across a range of sectors including residential construction and development, hospitality education, as well as consumer and retail businesses in Australia. I also have international marketing experience in global real estate, having worked closely with colleagues in the Americas, Europe and across Asia. A recent CliftonStrengths report listed Connectedness, Arranger, Positivity, Input and Futuristic as my top five themes, with relationship building and strategic thinking as my core strengths.
As the APAC Product Marketing Lead, I partner with leaders across both the investor and occupier services to drive marketing strategies that support business outcomes. I lead a small focused team that partners with me to do so.
As the marketing and communications lead for Capital Markets Asia, I work closely with Executive Management and senior leaders across the region, with a strong focus on content creation, business development and lead generation in the investment advisory space. This includes working on client pitches, property marketing, design as well as media and client events.
Developed marketing and communication strategies which include the use of social media to deliver targeted messages to a range of audiences. Actively involved in the design and copywriting process. Developed and delivered a very successful fundraising campaign in December 2015.
Performed this role remotely from Singapore. Provided operational support for the Marketing Department which included training and hiring of new staff. Assisted senior management with reports, budget forecasts and competitor analysis.
Very strong focus on business development and lead generation with a track record of y-o-y growth. Responsible for all marketing, advertising and communication strategies across three different brands for South Australia’s largest residential real estate developer. Managed a significant advertising budget and contributed to the successful launch of the third building brand as well as a new finance arm of the business. Campaigns were heavily driven by data analytics and market sentiment. Actively involved in the design and copywriting process, working closely with various creative and media agencies to deliver successful outcomes for the business.
Responsible for all advertising and promotional activities across two brands for an Australian jewellery chain with stores located across various states in Australia. Managed a significant budget and was actively involved in the content creation and design process.