Raleigh-Durham-Chapel Hill Area
Innovative brand strategist with extensive global PR and communications expertise in the luxury and lifestyle sectors. High-impact, award-winning thought leader who transforms brands to capture new audiences and grow market share. ### Katherine Hill Communications is for founders, executives and companies who want to win the hearts and minds of consumers and businesses. I create winning strategies that fuel business growth, spark passion and drive engagement. My global experience working with high-end consumer and B2B brands - from technology to travel companies, has proven how I can solve business challenges and deliver award-winning results that will change things for you and your company. Example services include: - Communications strategy and planning - Brand and executive narrative development and storytelling - Purpose identification, articulation and activation - Executive positioning and communications strategy - Thought leadership - Creative - Campaign development - Influencer relationships and campaigns - Content - Strategic partnerships
- Impactful storytelling that fuels business growth, sparks passion and drives engagement - Katherine Hill Communications is for founders, executives and companies who want to capture the hearts and minds of consumers and businesses. I will tell your story in a bigger, more impactful way - tapping into culture and trends that matter to your customer, to build your brand, support your goals and generate action. My global experience working with high-end consumer and B2B brands - from technology to travel companies, has proven how I can solve business challenges and deliver award-winning results that will change things for you and your company. Example services include: - Brand and executive narrative development and storytelling - Purpose identification, articulation and activation - Communications strategy and planning - Executive positioning and communications strategy - Thought leadership - Creative - Campaign development - Influencer relationships and campaigns - Content - Strategic partnerships
A new position created to lead and drive brand success in key international markets - Built and directed in-house international PR team located in multiple locations around the world - Formed first international PR agency structure with new teams in Europe, Singapore, Australia and Mexico - for Latin America PR - Developed integrated communication strategies and PR programs for the brand and global executives, such as a new long-term PR strategy for each market - Led PR training, coaching and integration across channels, while ensuring global brand consistency.
Led strategic direction of brand’s global communications and public relations activities, with primary focus on developing the North American market. Drove executive positioning and communications strategy for President and CEO. Directed integrated public relations campaigns, media and influencer relations, social media, content development, events, and partnerships. Built Celebrity’s in-house PR team. Managed multi-million-dollar budget. - Achieved high-profile speaking opportunities, awards, and extensive media coverage for President and CEO, securing headlines, such as “This woman is the force behind the world’s coolest new cruise ship” (Forbes) - Executed multi-million-dollar global media events to launch Celebrity Edge series of ships (~ $5B capital investment) and brand-new luxury mega-yacht for Galapagos Islands, Celebrity Flora - Won PR News Platinum PR Award: 2018 Best Product Launch, plus a PRSA Silver Anvil and PRSA Bronze Anvil Award, 2018 - Generated 8B earned media impressions in 2018, notably bringing company into discussion in lifestyle media, earning headlines, such as “Exceeding the boundaries of innovation” (Architectural Digest)