Dover Heights, New South Wales, Australia
Commercially-focused Head of Buying & Merchandise Leader with 20+ years’ experience driving category growth, high-margin product strategies, and cross-channel success in apparel, accessories, and home. I specialise in transforming underperforming categories into profitable, customer-led ranges, improving sell-through, margin, and campaign performance. I bring deep expertise in Buying, Range Planning, Product Development, Sourcing, P&L management, and multi-channel retail, with a proven record of delivering measurable business outcomes in $40M–$170M portfolios. Key strengths include: Category & Range Growth: Turning underperforming lines into top-performing categories Commercial Leadership: Aligning product, pricing, and campaigns to maximise profit and market share Team Development: Building high-performing, collaborative teams across Buying, Marketing, and Planning Strategic Partnerships: Negotiating vendor contracts, cost savings, and sustainable sourcing initiatives Omnichannel Expertise: Driving performance across retail, digital, and catalogue channels I am passionate about strategic product innovation, delivering results that matter to customers and the bottom line, and building teams that thrive on collaboration and accountability.
Apparel/Footwear & Soft Home Direct Group Innovations | Mar 2025 – Present | Sydney, NSW Rebuilt a $40M catalogue/digital business, delivering 11–28% YoY sales growth through strategic range and campaign management. Drove Fashion sales from $2.3M → $3M, including 77% growth in Thermals. Delivered $200K in cost savings within three months through P&L management and vendor negotiation. Led process improvements, boosting efficiency across Buying, Planning, and Marketing teams. Strengthened team culture, improving engagement, collaboration, and performance.
Head of Buying – Womenswear & Accessories Mosaic Brands – Katies | Nov 2023 – Dec 2024 | Sydney Managed an $80M portfolio with 300–400 seasonal SKUs, achieving 17% sales growth. Increased Hit Rate KPI from 70% → 98% through “wear now” product alignment. Achieved GM of 70–80% and ADS of $65–$75 through pricing strategy and promotional execution. Improved OTB and post-trade analysis efficiency by 12%, optimising inventory utilisation. Launched sustainability-driven product ranges that lifted basket size and UPT metrics.
Head of Buying – Menswear, Womenswear, Accessories, Footwear Mosaic Brands – Rivers | Sept 2022 – Oct 2023 | Sydney Grew Menswear to $68M, a 35% uplift in six months, via targeted product, pricing, and promotional strategy. Launched men’s fishing apparel range, driving 20% sales increase for Father’s Day. Delivered $10M in December sales, including $3M Black Friday, maintaining 70% GM.
Design Manager – Womenswear Specialty Fashion Group | 2010 – 2017 | Sydney Delivered 68% full-price sell-through and +6% GM improvement. Created capsule collections adding $1.2M in revenue, boosting brand appeal.
Senior Designer – Womenswear JC Penney / Nicole Miller / Worthington / East 5th | 2005 – 2010 Designed premium, trend-driven product lines for multiple national brands. Partnered cross-functionally to deliver collections aligned to market trends and business objectives.