New York, New York, United States
Client: Brighthouse Financial - Work on direct to advisor content creation and marketing distribution
- Service ninety-four clients: advertising agencies / production companies, rate of renewal of clients 96% - Supervise communication between clients and content director to execute interviews and thought leadership articles - Use Facebook, Twitter, Instagram, and LinkedIn to promote client’s content - Created quarterly content calendars to inspire clients to be featured and promoted on website, increased number of client interviews/ articles posted online by 20 per month - Create monthly analytical reports on the success of client’s promotion and discuss results
- Designed standardized analytical report for quarterly reports for website and social media channels - Created marketing strategy to promote AdForum’s new feature, AdTalent, launched November 2016
• Performed audience research on "Millennials" using Nielsen's Scarborough program • Coordinated a brand new event on University of Rochester campus, “Generation Listen” party for NPR hosted over 50 “millennials”, organized the venue, managed with budget of $150 • Developed content to present at "Party", designed a marketing campaign that brought in students from 10 different organizations on campus, strategized creative design and coordinated execution of the event
• Researched public perception of Insurance company on social media using Brandwatch • Developed and presented recommendations to Nielsen • Managed and organized the design of project to Marketing Intelligent Group • Elected group leader and managed a team of four students on project