Kat Clark

VP Marketing | Leader & Storyteller | Purpose Learning • Digital Literacy • Teacher Advocacy | ex-Apple

Greater Milwaukee

About

I’m a marketing leader and storyteller who builds initiatives that help young people and communities thrive. I currently lead Wayfinder’s marketing team and run Teachers in Their Power, a storytelling project that amplifies teachers’ voices. Previously, I was a Senior Manager on Apple’s Worldwide Education Strategy team, where I pitched and launched Apple Learning Coach—a free professional learning program for instructional coaches and digital learning specialists. I led the learning experience design and marketing strategy and built out the program with a talented team. Across startups, schools, and global organizations, my work has focused on building complex initiatives from the ground up, often at the intersection of technology and learning. I’ve served as a fractional CMO for edtech startups, helped launch new schools and learning models focused on student agency, and supported organizations working to strengthen communities and expand opportunity. I’m especially interested in mastery-based learning, purpose learning, digital literacy, and ethical uses of technology. I’m committed to elevating teachers’ voices, removing barriers, and strengthening communities. I believe school should help young people—and the adults who serve them—live with purpose and meaning. I value integrity and anyone who empowers others to contribute meaningfully to the collective good. Please reach out if you’d like to collaborate. ➡️ ➡️ ➡️ Opinions are my own or shared by educators and don’t necessarily reflect the views of my employers.

Experience

  • Wayfinder (Remote)
    • VP of Marketing
      Jun 2025 - Present · 1 yr 2 mos

      We help students build lives of purpose.

    • Senior Director of Marketing
      Jan 2024 - Jun 2025 · 1 yr 6 mos

    • Head of Product Marketing
      Oct 2023 - Dec 2023 · 3 mos

  • Founder, Storytelling Project at Teachers in Their Power
    Aug 2022 - Present · 4 yrs

    Teachers in Their Power is a storytelling project focused on changing the narrative about the teaching profession. Through a combination of visual storytelling and in-depth interviews, Teachers in Their Power profiles the American teacher, quilting together perspectives from communities across the country. In a sea of systemic challenges, the project aims to bridge divides and focus on what can be done to help powerful teachers stay. By reading teachers’ stories and meeting them face-to-face, we come to better understand their humanity, their expertise, and their impact on student learning. Because teacher voice is essential to meaningful change, the project empowers educators to tell their own stories — whether as part of our photo interview series or by submitting a video on their own time.

  • TeachFlows (Remote)
    • Advisor
      Nov 2023 - Present · 2 yrs 9 mos

    • Fractional CMO
      Aug 2023 - Nov 2023 · 4 mos

      I've worked with TeachFlows, Schoolfundr, and a number of PreK-12 edtech orgs, including startups focused on teacher tools, AI, and mastery-based learning.

  • Apple (Cupertino, California, United States)
    • Senior Manager, Education Strategy, Worldwide Product Marketing
      Oct 2021 - Jul 2022 · 10 mos

      Apple is the world's most valuable company. I launched and led expansion of a new program for educators (Apple Learning Coach) and managed a Worldwide Product Marketing team.

    • Manager, Education Strategy, Worldwide Product Marketing
      Sep 2019 - Sep 2021 · 2 yrs 1 mo

  • Marketing & Engagement Director at Landed
    May 2018 - Sep 2019 · 1 yr 5 mos