Greater Munich Metropolitan Area
I’m a senior B2B marketer leading field, event and customer marketing across EMEA, helping cybersecurity SaaS teams turn strong ideas into measurable impact; registrations, executive meetings, customer engagement, and pipeline. At Zscaler, I’ve owned and delivered major EMEA initiatives, from large-scale event programs to executive experiences. I’m hands-on and structured: I drive audience acquisition, coordinate cross-functional teams, keep stakeholders aligned and run weekly KPI reporting to continuously improve performance. I’m known for strong ownership, customer focus, and reliable end-to-end execution. I enjoy partnering closely with Sales and SDRs, demand gen, digital/web, content and localization and agencies to build programs that feel premium, stay on-brand and convert. Core focus areas: Field & Event Strategy (Events at Scale), Integrated Campaigns, Customer Marketing & Advocacy, Localization & International Programs, KPI Dashboards & Reporting, Vendor & Agency Leadership
- Build and execute EMEA customer marketing campaigns that increase engagement and strengthen advocacy across the customer lifecycle. - Partner cross-functionally to deliver high-impact customer programs aligned to regional priorities and business outcomes. - Drive optimization via measurement, reporting, and stakeholder alignment.
- Led major EMEA event initiatives to grow registrations, strategic meetings, and customer engagement. - Owned audience acquisition and performance reporting, translating event data into actionable insights. - Coordinated executive alignment for flagship programs including Zenith Live plus MWC and AWS Summit EMEA.
As International Field Marketing Manager EMEA/ APJ with a focus on Events at Scale I was responsible for Zscaler biggest customer and prospect event in Europe: Zenith Live This includes: - venue research (for conference, customer appreciation party and other side-activities, several site inspections and preparation of all the details - internal communication around Zenith Live, to get the go-to-Market Teams motivated to sell tickets and bring people to the event: 24/7 answering all questions - organization of the event itself including cooperation with several suppliers: event agency, constructors, venues, F&B teams, etc. - managing back-end portal (Rainfocus) - Attendee communication: 24/7 answering all questions - ... and much more! With this project I've exceeded all expectations and received phenomenal feedback from various Zscaler Stakeholders.
As much as I’m passionate about delivering impactful results in the professional world, I’m also proud to embrace the equally fulfilling role of being a mom of two little girls. Parenthood has taught me invaluable skills like adaptability, resilience, creative problem-solving and the ability to balance multiple priorities—all of which shape and enrich my career every day. Being a mom gives me a unique perspective on what it means to lead with empathy, collaborate effectively, and stay focused on purpose-driven goals. Whether I’m managing high-stakes events at work or navigating the adventures of parenthood, I’m driven to connect, grow, and find solutions that make a difference.
- Owned DACH field marketing programs, including online/social campaigns, lead management, and reporting. - Managed ROI reporting and budget; supported PR and marketing ops (incl. Marketo)
- Responsible for Vendor IBM Software – interface between customer/ business partner, Ingram Micro sales and vendor IBM - Planning business ideas to further develop the IBM Software business at Ingram Micro Advanced Solutions - working on joint activities with Ingram Micro Business Partners to be successful in their relationship with their customers - Competitive and market analysis as well as planning and implementation of sales and marketing strategies - Organizing several national and international events
- Developing, implementing, analyzing and reporting marketing campaigns for Hewlett Packard Inc. in the DACH region - Interface between Hewlett Packard Inc., product management and sales team of Ingram Micro - Implementing local and European wide marketing programs (digital, print, events, in-house marketing, training & enablement) - Managing and controlling the Hewlett Packard marketing budget
- Organization and realization of various incentives, several trade fair activities and internal events - Project Manager IM.TOP - in-house trade fair Ingram Micro (evening event for 4.500 visitors, trade fair coordination for exhibitors, trade fair coordination for customers)
During my apprenticeship as an Industrial Mechanic at BMW, I gained hands-on experience in: - Materials fundamentals and machining/processing methods - Modern control systems, including pneumatics, hydraulics, electrical systems, and CNC technology - Training exposure to advanced robotics - Monitoring production workflows and ensuring smooth operations - Identifying and troubleshooting faults to minimize downtime - Setting up, commissioning, operating, monitoring, and maintaining modern production equipment and manufacturing systems