Katharina Eitel

About

Experience

• Head of Marketing & PR at C2 CONCERTS GmbH
  Aug 2024 - Apr 2026 · 1 yr 9 mos

  - Entwicklung und Umsetzung der Marketing- und PR-Gesamtstrategie - Führung, Motivation und Weiterentwicklung des Marketing- & PR-Teams - Verantwortung für Markenpositionierung und Corporate Identity - Planung, Steuerung und Kontrolle von Marketingkampagnen (online & offline) - Entwicklung und Umsetzung von Kommunikations- und PR-Konzepten - Medienarbeit, Pressemitteilungen und Pflege von Journalist:innenkontakten - Steuerung von Social Media, Content-Marketing und digitalen Kanälen - Budgetplanung, -kontrolle und Erfolgsmessung (KPIs, Reporting) - Zusammenarbeit mit Agenturen, Dienstleistern und internen Abteilungen - Organisation von Events, Messen und PR-Aktionen - Markt-, Wettbewerbs- und Zielgruppenanalysen - Krisenkommunikation und Reputationsmanagement

• Global Marketing Manager at Mayer Group
  Apr 2020 - Aug 2024 · 4 yrs 5 mos

  Head of Marketing bei Mayer Group: - Mayer Pflanz- & Systemtechnik - Mayer Stahl- & Apparatebau - Mayer Laser- & Blechtechnik - Mayer Grundstücksverwaltung 1. Gründung und Leitung der Marketingabteilung 2. Social Media & Web Management 3. Projekt / Event Management

• Press Coordinator at Summerjam Festival
  Jul 2023 - Jul 2023 · 1 mo

  - Koordination Media & Press Office - Koordination Medienpartner, Interviews - Koordination und Redaktion Social Media - Presse-Akkreditierungen - Koordination, Erstellung, Einstellen von Bühnengrafiken, App-News, Website-News

• Production / development / post-production - Corporate film "Mayer Stahl- u. Apparatebau GmbH" at Freelance
  Nov 2019 - May 2020 · 7 mos

  "Wir bringen Stahl in Form" - Imagefilm der Mayer Stahl- und Apparatebau GmbH

• Contour Music Promotion GmbH (5 yrs 10 mos)
  • Promoter / Tour Manager / Booking Agent
    Sep 2015 - Dec 2019 · 4 yrs 4 mos

    - Production and artist management (off/on site) - Graphic design and video editing - Translations (websites, contracts, press/public releases) - Booking & contracting - Ticket office & customer service - Public Relations In addition: - Leading the company’s efforts to discover up and coming entertainment acts. - Regularly attending and representing company interests at entertainment industry conferences and live music festivals worldwide. - Touring & Production Management of various artists and bands (national/international/up and coming). - Preparing cost estimates and working directly with local promoters to determine appropriate venues, transportation and accommodation, deconflicting scheduling needs, contracting and ensuring 360° road/tour management from show to show.

  • Summerjam Festival 2019
    Sep 2018 - Aug 2019 · 1 yr

    - Trailer post-production: e.g. Slightly Stoopid, Protoje, ... - Graphic design and video editing - Stage design - Stage show design and animation for artist headliner Buju Banton - Translations (websites, contracts, all press/public releases) - Production and artist management (off/on site) - Public Relations - Ticket office & customer service - Booking & contracting - Post-processing / accounting

  • Summerjam Festival 2018
    Sep 2017 - Aug 2018 · 1 yr

    - Production of the official festival trailer 2018 - Development and post-production of the official Summerjam Movie 2018 - Graphic design and video editing - Trailer post-production: e.g. Bausa, Inner Circle, Gentleman, Ziggy Marley, ... - Stage design - Translations (websites, contracts, all press/public releases) - Production and artist management (off/on site) - Booking & contracting - Public Relations - Ticket office & customer service - Post-processing / accounting