Manchester Area, United Kingdom
Commercial growth leader with experience building, scaling and exiting businesses, driving new business revenue and developing strategic partnerships across ecommerce, agencies, SaaS and creator-led businesses. Currently, I'm responsible for growing the Manchester territory for First Table, leading business development activity across the region. This involves identifying and securing new restaurant partnerships, increasing market penetration and helping partners drive measurable revenue growth through the platform. Prior to this, I founded and exited multiple businesses across marketing, social media and consumer products, where I was responsible for every aspect of growth including sales, partnerships, marketing, recruitment, forecasting, client delivery and profitability. I've secured partnerships with brands including Porsche, WHOOP, Samsung, Google and Emirates, developed creator networks of more than 500 influencers, generated six-figure sponsorship and speaking revenues, and worked closely with founders, brands and senior stakeholders to unlock commercial growth opportunities. More recently, my experience has expanded into ecommerce and consumer brands through my work with Vypr, helping brands understand consumer demand, identify product opportunities and strengthen their route to market. This included developing a strategic partnership with TikTok Shop and working with brands across FMCG, beauty, retail and ecommerce. I enjoy building growth engines that combine commercial strategy, partnerships, thought leadership, community and sales execution to create sustainable revenue growth.
Lead restaurant partnerships across Manchester, helping hospitality venues increase bookings, visibility and revenue through performance-led campaigns and strategic partnerships. - Lead business development activity across Manchester, securing and onboarding new restaurant partners. - Work closely with hospitality operators to identify growth opportunities and maximise commercial performance. - Support local marketing, creator and partnership initiatives to increase brand awareness and customer acquisition.
Worked with a 100,000+ consumer panel to help brands validate new product concepts (NPD), marketing strategies, and creator partnerships through real audience insight and behavioural data. - Advised beauty and consumer brands on creator strategy, helping identify high-ROI talent and campaign approaches before investment - Validated new product development (NPD) concepts by analysing consumer feedback, purchase intent and behavioural signals across target audiences - Analysed audience behaviour across Gen Z, Millennials and Gen X, identifying platform-specific trends across TikTok and Instagram - Translated consumer insight into commercial recommendations for founders, CMOs and brand leaders - Built partnerships across beauty, retail and social commerce ecosystems including TikTok Shop - Worked with brands including Revlon, Neal’s Yard and Dr Organic
Built and scaled a creator-led marketing agency focused on partnerships between brands, creators and audiences across beauty, wellness and lifestyle. - Built and managed a network of 500+ creators, influencers and UGC talent for scalable campaign delivery - Led creator partnerships and content campaigns for founders, clinics and consumer brands, driving acquisition and brand growth - Owned end-to-end campaign execution including talent sourcing, briefing, production and delivery - Developed influencer programmes that increased reach, engagement and social proof for client brands - Led and managed internal team across partnerships, content and client delivery - Successfully scaled and exited the business within 10 months
Led talent partnerships, creator strategy and commercial brand collaborations for founders, public figures and consumer brands. - Managed personal brand growth and commercial partnerships for high-profile founders including Steven Bartlett and Mark Ellis - Secured and delivered brand partnerships with Porsche, WHOOP, Samsung, Google, Hisense, Dubai Opera and Emirates Man - Negotiated sponsorships, affiliate deals and talent-led campaigns across content, events and media - Produced and launched podcast content featuring global talent including Usain Bolt - Built and managed relationships across creators, agents, brands and media partners - Scaled agency to £100K+ turnover within 10 months and exited following acquisition
Managed celebrity ambassador relationships and campaign activations for national fundraising and awareness initiatives. - Managed relationships with celebrity ambassadors including Russell Kane, Peter Andre, Eamonn Holmes, Anna Williamson and Dr Ranj - Delivered talent-led campaigns that increased national awareness and fundraising impact - Secured Russell Kane as host of the White Hat Ball, raising £220K for Childline - Coordinated end-to-end talent partnerships across agents, publicists and internal stakeholders