Cambridge, Massachusetts, United States
For the first decade of my career, I worked across communications, brand strategy, content, and PR — helping build campaigns for companies including Hearst, Financial Times, Wayfair, and Purple Carrot. Those experiences gave me a front-row seat to how early-stage startups scale into category leaders, acquisitions, and IPOs. In 2017, I applied those lessons to launch Mombox, a DTC startup focused on improving the postnatal experience for new mothers. Over seven years, we grew Mombox into a profitable e-commerce business with a subscription model, lifecycle SMS activation strategy, and more than 100 brand partnerships before the company was acquired in 2023. Earned media features included: Fast Company, TechCrunch, Good Morning America, NPR, and Oprah Daily, and I was honored to be recognized by VentureFizz as one of the “Top Leaders in the Boston Tech Scene.” After exiting the business, I earned my MBA from MIT Sloan School of Management in 2025. Today, I advise companies on growth, brand, and go-to-market strategy while exploring new opportunities to build, scale, and invest in meaningful businesses.
For the past few months I've been working with Malama's founding team to develop a comprehensive 12-month member journey map focused on retention, behavior change, and conversion. We've built recruitment and activation strategies across all brand touch points, including messaging architecture, channel strategy, and onboarding flows.
A community of Post-Exit Founders helping each other navigate new ventures, deal flow, and finding purpose post-exit.
The world's largest community for venture backed founders at all stages of motherhood, with 500 founders and over $5B raised in total.
After Mombox was acquired, I took this year to fulfill a personal goal of getting an MBA.
Launched the world's first labor and delivery recovery kit for consumer purchase. Wins included: national press coverage (FastCompany, Techcrunch, Oprah Daily, NPR) and a successful exit to The Kive Company in November 2023. My core focus was on: GTM product launch strategy (both physical kits and digital subscription activation), organic growth through content strategy, and scaling marketplace product partnerships.