Tulsa, Oklahoma, United States
Throughout my career, I've helped organizations figure out how to talk to the people who matter most: their employees, their communities, and their customers. What gets me excited isn't just the communication and marketing tactics, it's the moment the strategy actually works. When people understand what's changing and why, when a campaign moves people to act, or when a culture initiative starts to move the needle. I thrive in developing the strategy and managing the tactics. I've led integrated marketing campaigns, change management, creative brand overhauls, executive communications, and everything in-between. If you're looking for someone who can walk into complexity and find the story that resonates, let's talk.
•Developed and led strategic communication strategies for city departments, including the Police Department, Fire Department, McKinney Community Development Corporation, Public Library, HR, and IT. •Developed and executed recruitment strategy for HR and Police Department, tripling applicant volume through targeted messaging and paid media strategies. Efforts resulted in Police Department being fully staffed. •Established and launched a comprehensive internal communications and employee engagement strategy, including new newsletter software platform, content framework, and analytics program; co-led formation of an internal engagement committee to modernize employee appreciation and engagement initiatives. •Launched strategic marketing programs for the McKinney Public Library, significantly expanding program reach and impact within a constrained budget to maximize program participation and library service utilization. •Initiated comprehensive brand identity overhaul for the library system, including cohesive visuals, logo, and style guide. Developed corporate and program identities for communication tactics. •Expanded social media presence for multiple departments, increasing program registrations and community engagement.
Responsible for the internal communications and public relations for the technology division of the City of Austin. •Managed communications for IT related projects that impacted 4,000+ City employees and Austin residents. •Worked closely with C-suite during strategic planning. Created communications and engagement activities designed to inform, educate, and increase adoption of new strategy, mission, vision, and values for 400+ employees. •Recommended and implemented a new internal communications strategy to increase employee satisfaction and engagement. Led employee cross functional teams to develop and implement new engagement strategies. •Supported the launch of the new Diversity, Equality, Inclusion, and Belonging (DEIB) committee, including designing companywide educational opportunities, developing an intranet site, and coordinating surveys. •Updated all internal communication tools including newsletter, companywide chat, display boards, and intranet. Updates included design, distribution, and process improvements. •Led HR team to establish a new employee onboarding program. Managed the onboarding committee, content development, and feedback process. •Owned and successfully executed all staff meetings for 400+ employees in a virtual environment, including content development, executive coaching, technical execution, and feedback loops. •Created and implemented an updated branding package and communications standards for department. •Built new intranet for department and managed transition of content from an older SharePoint site to the modern SharePoint. •Pitched stories to local and national media and managed crisis communications.
Responsible for the strategic marketing initiatives for a 144-bed hospital, 20-member medical group and the internal communications for 400+ employees. • Responsible for annual marketing budget to support strategic initiatives of the hospital and medical group, including campaigns to support ER, OB-GYN, joint replacement and bariatric surgery. • Deployed digital marketing campaigns that included custom landing pages, traditional and digital paid media, social media and grassroots efforts. • Managed reorganization of the hospital’s philanthropic activities and streamlined employee giving efforts. • Led capital improvement project to update and modernize the facility interior design and way finding signage. • Developed marketing and communication campaign to support the hospital’s 100 year anniversary. • Responsible for maintenance of hospital and medical group website as well as design and production of marketing collateral. • Served as acting volunteer manager responsible for the daily activities of 75+ volunteers.
Key member of the global communications team responsible for employee and C-suite executive communications. Responsible for creating and managing employee engagement programs that enhanced company culture as well as curated and managed employee communications tools. • Managed development of company Purpose with consultants and internal team. Developed launch process for campaign and led global team to successfully implement training and activities designed to increase awareness and adoption of Purpose. • Managed global relaunch of company Values through an education campaign. Designed training activities to be deployed at 30+ administrative and manufacturing locations across the globe. • Managed communications strategy for company relocation to Charlotte. Developed trainings, educational videos, town-hall forums with executives. Maintained intranet and social channels to inform and engage with 900+ employees. • Developed and deployed new company intranet using SharePoint 2013, migrating content and structure from SharePoint 2010. Managed content development for multiple departments as well as implemented and managed Google analytics and reporting for intranet. • Curate and manage content for intranet and internal social channels including development of stories, interviews and videos.
Responsible for managing strategic communication initiatives in North Carolina. Manage projects and clients independently, coordinating with teams throughout the nation on transportation, water supply and construction projects. • Responsible for development of outreach campaigns that include social media, digital ads, direct mail, newsletters, video production, events and public relations activities for government clients in North Carolina. • Facilitated multiple strategic planning workshops for the City of Winston-Salem Utilities Department and GoTriangle in Durham, NC. • Planned, facilitated and executed an annual conference with 120 attendees for the Catawba-Wateree Water Management Group including speaker and panelist coordination. • Managed community engagement process for a $3M streetscape construction project in Greensboro, NC. Outreach included paid media, social media, online meetings and multiple in-person public meetings. • Managed brand development and communication strategies for GoTriangle’s light rail project including collateral development, social media, video development, messaging, public events and project-specific education. • Responsible for training and daily workload management of junior staff.