United States
I take strategy to plan to execution. I empower teams to find their best, performance potential and reach their numbers. I am a ROI, goal-focused, technical marketing leader that focuses on self-serve and sales lifecycle. Specialties: Demand Generation, management of acquisition teams, SEO & SEM, growth hacking, agile marketing, product and development releases, leading a product team, lead generation, website/mobile copywriting, blogging, content creation, content marketing, mobile monetization, selling SaaS, B2B, B2C, increasing revenue streams in products, online analytics, user acquisition, MAUs, engagement metrics, user retention, scrum processes, organic & paid digital strategies, mobile product placement, social media marketing, online advertising, conversion tracking and optimization of user onboarding, content strategy, inbound and outbound marketing, email marketing, email newsletter. In my spare time I enjoy mentoring and advising early stage startups like CoinPip, Convergely, ComeYaCo, Taerobics, ResourceGuru, Seak.it and more. Softwares: Jira LucidChart Amplitude Balsamiq Mixpanel Segment.io Intercom Customer.io Infusionsoft HubSpot InvisionApp Trello Google Ads & Analytics SumoMe Adobe Fireworks, Indesign, Illustrator, Photoshop, and Acrobat Pro Google Analytics MailChimp Buffer Microsoft Office Unbounce Zapier Integration GoToWebinar PipeDrive Salesforce Ifttt Want to learn more? Chat me up on Twitter at anytime: @keswanberg Know everything about me: www.kateswanberg.com Read more about me: http://blog.colombiatrespuntocero.co/5-modelos-y-algunas-pautas-para-monetizar-apps-moviles/ View my mobile monetization speech: https://www.youtube.com/watch?v=I-mE1-YPnYo
Servicing 2 amazing clients as a fractional Head of Demand Gen/Growth Lead. Specialty: Webinars, ABM, Paid Digital, Growth Channel Testing
Rippling was initially one of my fractional clients, and after collaborating closely, they invited me to join full-time.
Founding growth leadership role. Managing all growth/GTM operations: marketing, sales dev, & sales. Designed, developed and implemented the GTM strategy. Acted as Interim Head of Sales during half of tenure. -3X monthly ARR in PLG/SLG & 2X overall ARR in just 6 months. -Started People 1st GTM webinars, Linkedin, & Capterra. -Founded Sales Development team & playbook. (3 SDRs, 3 AEs). -Went from 0 to 100 meetings held monthly purely in Outbound
Grief is a terrible thing to go through and we are all human. This year I lost my father, took time off, and decided to start on co-founding a "Death startup" to make death care and funeral planning easy for family members stuck with the aftermath. In this economy, I decided against pursuing it further.
Distribution and education efforts for category creation of “finance data platform” to tell the very complex & technical Leapfin narrative while doubling ARR through ABM strategy. -Built a repeatable Demand Gen and Sales Development machine & team (product marketer, marketing manager, & 3 SDRS) -2x pipeline & ARR goals from $1.5 million to $3.5 million with 84% marketing sourced pipeline through multi-channels including: SEO, Linkedin Paid, Reddit, and Email/Webinar, virtual and in person events. -Rebuilt our branding with a new website, positioning, & messaging to fit to lead Finance to technology personas