San Diego, California, United States
Kate is an experienced B2B marketer with strong skills in partner and event marketing, project management, communications, demand generation, content creation, CXO experiences and relationship development. She has held a variety of roles over the last 12+ years and is currently deepening her expertise in partner marketing, event management, and executive programs at Salesforce. Kate is a charismatic leader who enjoys working with stakeholders, cross-functional teams, partners, and C-Level executives in order to produce high-quality work that delivers a positive impact and overall return on investment to a business.
Transitioned into an expanded role on the broader Salesforce GSI Partner Marketing team. Currently leading partner marketing for some of Salesforce's largest and most strategic Global System Integrators (GSIs) and Management Consulting Firms (MCFs) partnerships. Leading all joint CXO marketing programs across co-hosted, sponsored and industry events, thought-leadership campaigns, and demand generation programs. Diligently tracking and reporting progress on key partnership performance metrics including marketing driven and matured pipeline. In addition to owning numerous GSI and MCF partnerships from a marketing perspective, I've also had the privilege to lead Salesforce's overall event presence across management consulting firms, agency, strategic tech and consulting partners at the Cannes Lions International Festival of Creativity every year since 2023.
Moved to the Salesforce Partner Marketing team after Salesforce completed its acquisition of Slack in July 2021. Owned all partner marketing efforts with Slack consulting partners including Accenture, Deloitte, IBM, PwC, Silverline, Slalom and more.
First to lead and own all partner marketing programs with Slack’s GSI and consulting partners. Drive strategic initiatives that inspire and engage the growing partner ecosystem to deepen their Slack capabilities and expand their existing Salesforce practices to include Slack-based use cases and solutions. Collaborate highly cross-functionally to identify co-marketing and PR opportunities, integrate consulting partners within go-to-market campaigns, and build joint demand generation programs. Led and managed the full sponsorship workstream for Frontiers 2021, Slack’s largest customer conference, and the regional Frontiers tours in EMEA and APAC. Recognized for selling the highest number of sponsorships and bringing in the most sponsor revenue in Slack’s history.
Managed and executed channel marketing communications and marketing programs to drive partner engagement at Gigamon. Project managed and executed two monthly partner webinar series communicating relevant partner program news, product/software updates, and technical deep dives. Created and managed channel communications including webinars, newsletters, social media, emails, and both internal and partner-facing websites. Led the partner social media strategy, developed content for posts, and managed Gigamon's new channel-focused LinkedIn and Twitter accounts.
Ran the entire global event strategy, planning, and execution for the Uber for Business (B2B2C) organization. Was promoted in order to expand my role within Uber for Business to oversee the Uber Health and Guest Products teams across a variety of verticals. Sourced and evaluated conferences to promote thought leadership, generate quality leads, influence existing pipeline, and expand industry awareness. Defined overarching strategy, negotiated contracts, executed all logistics, created speaker content, developed webinars, managed over $1.6M in budget, coordinated cross-functionally with stakeholders, and reported on overall ROI. From 2018 to 2019, increased the number of global events produced in a year from 55 to 176, leads generated from 3,000 to 37,000, open opportunities from 575 to 2,000, and closed/won accounts from 130 to 350. In 2019, events were the second leading source for mid-market/enterprise MQLs and opportunities which directly resulted in $7M in gross bookings.
Hired as the first B2B event marketer for the Uber for Business team and was the sole owner of the global events strategy. Worked closely with leadership, sales, and customer success teams to understand our product market fit, target industries, and prospective buyers to build out the global events strategy from scratch. Did extensive research to identify conferences that would produce the highest ROI for the organization. Was the lead project manager for each event and managed all logistics including identifying sponsorship and speaking opportunities, negotiating contracts, maintaining accurate budgets, making on-time payments, working with agencies, vendors, and partners, preparing our internal team before the event, traveling onsite to ensure everything ran smoothly, and producing post-event lead reports for our sales team to action.
Owned initial concept to final execution and onsite support of first-time sponsorship sales of $850K for the Global Sales Kickoff event with 2,000 employees and partners. Packaged, priced, promoted, sold, and managed sponsorships for the event. Identified target sponsors and developed offerings that aligned with the event strategy, overall corporate goals, and partner business objectives. Worked cross-functionally to educate internal teams on the new program, determined levels of interest, and pitched to 50+ partners. Closely monitored sales efforts and open opportunities while forecasting revenues. Communicated regularly and established strong relationships with key internal and external executive stakeholders. Managed communications consulting programs that included defining the scope of the project, identifying and documenting communication plans, executing on set tasks, as well as measuring and reporting success metrics. Collaborated with stakeholders to write and translate business strategies into key messages for a wide range of communications and act as a trusted adviser to any team communicating to the field. Coordinated content, messaging, logistics, and execution of monthly educational programs and quarterly business reviews for the Sales Operations department. Implemented editorial calendars with monthly special editions for the weekly sales newsletter and continually updated content and layout of the department’s internal website.
Planned and executed all go to market activities for multiple corporate partners (Accenture, Cognizant, HCL, IBM, Infosys, TCS, and Wipro) within the Global Partner Marketing department. Managed and tracked budget allocation, payments, invoices, purchase orders, and receipts for these relationships. Posted to numerous internal and external communication sites to spread awareness of joint partner activities. Coordinated business to business (B2B) collateral and presentation development with technical experts, content developers, and outside vendors. Took ownership of pre-, onsite, and post-event planning for conferences (IBM InterConnect, NetApp Insight, SAPPHIRE NOW, VMworld, Teradata PARTNERS, etc.), executive outings (CordeValle Golf Resort, Silverado Resort and Spa, etc.), customer engagement (Phoenix Open PGA Golf Tournament, US Open USTA Tennis Tournament, etc.), and team collaboration.
Assisted with various marketing functions including partner and team communications, event support, and collateral development. Worked with cross functional teams and NetApp vendors to deploy outbound and inbound communications. Supported logistics for events that included ordering collateral, managing reservations with venues and partners, coordinating shipping, creating invitations, ordering supplies and giveaways, and managing registrations. Helped in the creation and coordination of customer win reports, success stories, case studies, and win slides by working with NetApp vendors and sales teams.