Amsterdam, North Holland, Netherlands
Hey, I’m a results-driven marketing professional with 6 years of marketing experience specializing in Search Engine Advertising (SEA) and performance marketing. My expertise lies in creating and managing high-budget campaigns across Google Ads and Microsoft Bing in 30+ countries, always focused on maximizing return on ad spend (tROAS) and optimizing cost of sales (COS%). If you're looking for someone who’s passionate about innovation in digital marketing, has a keen eye for data, and thrives on creating tangible results, feel free to connect with me! 💭 Feel free to send me a message on LinkedIn.
As a Search Engine Advertising (SEA) Specialist with expertise in Google Ads and Microsoft Bing Advertising platforms, I’m responsible for online advertising campaigns to maximise vidaXL's visibility & reach while staying under cost of sale targets in 32 countries. My key responsibilities: • Create, optimize, and manage Google Ads and Microsoft Bing campaigns to meet vidaXL’s performance objectives based on performance data (Looker Studio reports, Google Analytics) • Monitor and adjust bidding strategies, keywords, and ad copy to improve campaign performance. • Allocate and manage advertising budgets effectively to ensure optimal spending and staying on sales & cost targets. • Conduct extensive keyword research to identify relevant and high-performing keywords per market. • Perform competitive analysis to gain insights into market trends and competitor strategies. • Collaborate with graphic designers and content specialists to develop engaging ad creatives and relevant ad text content. • Implement cost-saving techniques and strategies to maximise advertising spend efficiency ( seasonality adjustments based on market performance) • Continuously test and optimise ad campaigns for improved performance.
As part of my responsibilities, I oversee the markets in the United Arab Emirates, Kingdom of Saudi Arabia, and Ukraine. I continuously observe the markets to ensure stable customer traffic growth by analyzing competitors, sales channels, budgets, performance, local legislation, and content. I also establish partnerships between vidaXL and local ecommerce platforms such as affiliates, classifieds, and price comparisons. To improve vidaXL sales, I conduct market-specific analyses and suggest action plans to ensure sustainable sales growth. I plan and allocate performance budgets on a day-to-day basis for efficient growth, and work on localizing vidaXL content and marketing activities. Additionally, I monitor webshop trends, seasonality, and competitor behavior to help vidaXL achieve its sales targets.
As Jr. Marketplace Marketing specialist I was responsible for improvement of sales for vidaXL's external sellers by supporting them with clear marketing guidelines based on the company's policies. I also developed a label structure for Marketplace sellers based on pricing, content, and seller service level quality. To monitor performance of Marketplace sellers, I implemented KPI based sales and marketing reports using data from sources like price spider, Google Analytics, and internal scorecards. Additionally, I managed product feeds and developed content audits to ensure sellers met vidaXL's requirements for customer experience. I regularly monitored Marketplace products performance to help external sellers with product information content and pricing alignment. Lastly, I created Marketplace specific reporting procedure to provide both external sellers and internal vidaXL stakeholders with a clear overview on marketplace performance. This reporting procedure helped company to identify areas for marketplace improvement.
• Thesis: “Optimization plan for vidaXL Facebook Ads campaigns. Competitor performance and customer audience analysis tailored for Facebook ad campaigns optimization on Austrian market” - Optimization plan based on Facebook ads algorithms and customer persona. • Software / Applications used: Google Analytics, Excel, Magento, Salesforce, Facebook & Google Ads, Linkedin Tasks & Responsibilities • Market tailored content creation (blogs, social media, seasonal promotions) • HR project – Linkedin page content optimization & internal communication content creation • Keyword research & landing page creation for organic search engine optimization
I actively participated in meetings with Fontys' Executive Board, which were held in Dutch. Additionally, I was responsible for evaluating internal projects within Fontys. I also facilitated research and analysis on student satisfaction and well-being.
During my internship at User Research department of Viking, I analyzed customer data acquired through various platforms such as ForeSee, Usabilla, Mouseflow, and TrustPilot. I was responsible for conducting campaign heatmap analysis using Mouseflow and designing and managing surveys on Usabilla. Additionally, I delivered service review analysis on Trustpilot and reported on customer satisfaction scores using ForeSee. I also reviewed and communicated product review results on Bazaarvoice.