Kateryna Stroobants

Consumer Insights │ Customer Experience │ Strategic Insights

Leuven, Flemish Region, Belgium

About

Experience

  • JTI (Full-time · 3 yrs 5 mos)
    • Strategic Insights Manager BELUX
      Aug 2024 - Present · 1 yr 11 mos

    • Strategic Insights / Marketing Project Associate
      Feb 2023 - Jul 2024 · 1 yr 6 mos

  • Research Expert Consumer Insights and Marketing Effectiveness at GfK
    Aug 2019 - Jul 2021 · 2 yrs

  • Helion Market Research (Full-time · 8 yrs 4 mos)
    • Senior Researcher, Team Leader
      Dec 2017 - Aug 2019 · 1 yr 9 mos

      - Creating timelines and following up on the fieldwork progress of the different research programs for the automotive industry; - Monitor team performance and improve working efficiency; - Optimize work processes; - Design projects and supervise their set up; - Discover training needs and provide coaching; - Analyse, evaluate and interpret collected data.

    • Senior Researcher
      Sep 2015 - Dec 2017 · 2 yrs 4 mos

      - Program and questionnaire design; - Program set up; - Project Monitoring; - Data analysis and reports; - Communication with internal stakeholders; - Building client relations; - Training and assisting research executives; - Optimize work processes.

    • Research Executive
      Jan 2012 - Sep 2015 · 3 yrs 9 mos

      - Program and questionnaire design under supervision; - Program set up; - Project Monitoring; - Data analysis and reports; - Daily client communication.