Greece
Marketing & Communications professional specializing in brand management, trade marketing, and consumer brand activations. Experienced in developing and executing 360° marketing plans, managing agency partners, and turning consumer insights into impactful brand strategies. Skilled at adapting global campaigns for local markets and collaborating cross-functionally to achieve brand and business objectives.
Develop and manage the annual brand communication calendar across SoMe channels, aligned with brand and business objectives. Oversee brand content production, WOM and PR strategies with creative agencies to ensure consistent brand communication across all touchpoints. Collaborated on the launch strategy and content direction of AB’s new TikTok channel and supported the launch of the new CVP digital campaign. Manage website content updates to enhance UX and brand perception.
Led communication plans for AB brand and Own Brands portfolio across multiple channels, including CSR & Sustainability initiatives. Managed end-to-end packaging development, coordinating design and creative agencies. Owned AB Food Stories magazine and led its creative redesign to modernize brand image and audience appeal.
Developed annual ATL/BTL/Digital/PR activation plans across all trade channels and managed relationships with international Brand Owners. Supported NPD initiatives and product launches; managed brand budgets, resource allocation and trade marketing activities. Led Brand Ambassadors and secured additional A&P investment to support local market activations.
Executed on-premise activation plans aligned with international brand strategy and local market needs; managed POS and activation budget. Developed a low-ABV consumption proposition for Red Bull Yellow Edition, expanding new consumption occasions and consumer base.
Managed a portfolio of 16 imported brands, developing annual marketing plans and trade development initiatives. Adapted global marketing assets and communication claims to local market requirements, ensuring legal compliance and brand consistency. Achieved best practice recognition for Disaronno Day consumer activation, driving +30% sell-out growth.
Built area coverage plan; activated sales drivers (visibility, promotions, distribution) across all accounts.