Portland, Oregon, United States
Integrated campaigns, PLG initiatives, collaboration with product marketing and sales, lifecycle nurtures, launch support, A/B testing, website and pricing page work, webinars that weren’t just demos, and copy with just enough snark for my sysadmin audience.
Architected (and built) multi-channel campaigns, developed demand gen strategy, created email nurture programs, oodles of paid social ads, reporting, content syndication, and dipped my toes into brand marketing.
Created pipeline acceleration campaigns, worked with associations and publications to generate top-of-funnel leads, mass layoffs.
Implemented first in-product marketing messaging (for product-led growth), created integrated campaigns, worked on new product launches, ABM implementation, worked cross-collaboratively with every team under the sun.
Owned four webinar programs, email campaigns, a little partner marketing, developed demand gen strategy, implemented a chatbot, joined diversity and inclusion advisory board, diversified marketing channels, crushed lead goals.