New York, New York, United States
Entrepreneur | Leader | Dreamer | Doer I'm an entrepreneur and intrapreneur passionate about building, creating, leading, and doing. Endlessly curious and proudly ambitious, I believe in kindness, humor, and a deep respect for customers.
Conceptualized, commercialized, launched and scaled this award-winning, fan-favorite clean skincare brand that delivers hydrating results for even the most sensitive skin types (like me and my co-founder Scarlett Johansson).
What do you SwearBy? I built and founded a "word of mouth marketplace" for honest product recommendations that matter, which was acquired by media powerhouse Meredith Corporation. I stayed on for a year to manage post-acquisition integration within their social commerce and affiliate businesses.
As founder and CEO, I created, scaled, funded, and sold this buzz-worthy, word-of-mouth product recommendations digital platform, which was acquired by media powerhouse Meredith Corporation in January 2020.
I helped this trending, PE-backed denim company transform into the #1 denim brand at department stores by establishing the marketing and creative departments and leading a brand repositioning from Not Your Daughter's Jeans. As head of the direct to consumer business, I took the brand's website from wireframes to reality, launching - and exponentially growing - the ecommerce business and O&O retail doors.
Led global marketing function during a period of international expansion. Ask me about: Global marketing, licensing partnerships, retail marketing. Global campaign development. Digital and social marketing. Consumer insights. Brand strategy and repositioning.