Brooklyn, New York, United States
✨ katefosterkaplove.com ✨ I'm a writer, editor, and brand storyteller with over a decade of experience crafting compelling, high-converting content for beauty, lifestyle, and wellness brands. With an editorial foundation honed at ELLE, Cosmopolitan, and Women's Health, I bring journalistic precision and emotional depth to every word—whether it's a punchy tagline, a long-form blog, or a 360° campaign. I specialize in developing distinct brand voices that resonate across platforms, from DTC websites and emails to paid social and packaging. For small-but-mighty brands, I’ve led copy direction end-to-end, often wearing multiple hats across visual concepting, photoshoots, and launch strategy—but the heart of my work is always the message. My superpower? Translating brand values into language that feels fresh, human, and culturally fluent—so your audience doesn’t just scroll past, they remember you.
• Led digital copy development for tentpole events such as Fenty Fam Sale, Cyber Week, and Holiday • Developed digital copy for product launches, campaigns, and brand communications across Fenty Beauty, Fenty Skin, Fenty Hair, and Fenty Fragrance
• Led all brand voice development, copywriting, and creative direction for CLOVE + HALLOW and Clover, seven-figure independent skincare and makeup brands sold at Credo, Detox Market, HSN, and Rite Aid • Built and led a team of content creators and freelancers to ensure consistency of visuals and voice across email, website, packaging, social media, ads, blog, and retail collateral • Concepted, scripted, and directed high-performing visual content across email and social, guided by trend analysis and past campaign performance; generated six-figure email revenue, growing Clover's campaign revenue by 374% YoY and boosting Clover’s Instagram following by 200% YoY • Oversaw production and creative direction for product and on-figure photoshoots • Managed influencer partnerships and traditional PR outreach, tracking ongoing coverage and brand mentions • Spearheaded CLOVE + HALLOW’s full rebrand and launched Clover from the ground up, tailoring distinct visual and editorial identities for each brand
• Stepped in as interim Beauty Director, leading the team through editorial planning and cross-departmental initiatives • Wrote and edited monthly beauty features and cultural commentary • Managed and edited assistant editor and freelance writers to ensure editorial quality met ELLE’s high standards • Contributed research and interviews for major packages such as the ELLE Beauty Genius Awards • Collaborated with ad sales to create integrated, native beauty content • Aided digital counterparts in creating compelling, zeitgeist-driven content for ELLE.com